Why WordPress Is Still The Best Blogging Platform in 2024

4 min read

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Image of a laptop in bed with orange-yellow pillows and white bedsheet. There is a cell phone nearby and an open notebook. Image is for blog post: Why WordPress is still the best blogging platform.
I keep seeing random content (mostly on Medium) from random creators about how WordPress is dead and how SEO is dead.

They are not.

According to these stats, WordPress remains the most used content management system (CMS), with over 43% of websites using it and a market share of over 62%. In fact, these numbers have grown over the last few years.

So, why some people see it fit to pontificate about how WordPress is dead and why everyone should jump on Medium instead is beyond me. Don’t get me wrong; I love Medium, and I honestly think part-time writers can have a lot of fun on that platform while making some nice side income from it.

But if you’re blogging as a business, like me, with growth and profit in mind, then please, buy a domain, get hosting from SiteGround, and start your blog with self-hosted WordPress or another equally powerful CMS that will grow with you. I personally do not know of another CMS as resourceful as WordPress, so yeah, maybe just stick to WordPress.

And here’s why.

The scale of your business matters

Some (small-time) creators may say that you shouldn’t focus on creating your own platform, and as small-time creators, they’d be right.

The internet is changing, and you may not be able to rely solely on SEO to rank and drive traffic to your website in the future (especially if you blog about generic topics that AI can easily replace).

But what of us who run a five-figure-per-month content business? More money usually means multiple income streams. As for me, I have my blog that, thankfully, still drives traffic from search engines. But the money depends on how that traffic converts: buys an affiliate product, buys one of my courses or digital templates, becomes a paying member, etc.

Because all of that happens within my website’s ecosystem, my readers do not have to hunt me down or keep track of the bazillion platforms where they can get my stuff. Whether it’s my blog, my online shop, the membership area… it’s all under one domain and one website.

When my audience buys something from me, I get to keep all the money (except Stripe/PayPal processing fees).

Now imagine if my main blog was on Medium, digital products on Gumroad, courses on Teachable, and membership on something else… that’s too much distraction, to be honest.

But with WordPress, everything I do is centralized.

Platforms are inevitable, but…

As I said, the internet is changing. Thankfully, neither AI nor Google’s algorithm changes have impacted my blog in any negative way so far. But what if that changes?

A platform such as Medium allows me to tap into its audience without SEO. You can and should do the same with whatever platform you’re on… Medium or the bazillion other social media.

But if profitability is your aim, know that you cannot scale on Medium.

Heck, I started a brand-new Medium account because I was looking for a new source of potential audience for my business. So yeah, I get the appeal.

But at the end of the day, it all depends on the scale of your business. If you’re happy with making a couple of thousand bucks on Medium, then sure, it could work. (Also, remember, only a very few Medium writers make that kind of money. By design, Medium cannot pay all of its writers a livable wage.)

But my business pays my rent and bills. Medium is not sustainable for me. So, for those on a similar boat, I do not recommend relying primarily on Medium.

Your goal should be to build a business that you control as much as possible — set up your own website using a reliable content management system or CMS.

WordPress isn’t the only CMS, but it’s the one I know and use, so I keep mentioning it. However, feel free to research other CMSs and pick one that meets your requirements without having to rely on third-party platforms as much as possible. I needed something that could handle multiple blogs, a paywalled membership area, a landing page builder, an online shop, etc., and WordPress could easily handle those.

[If you’re curious about Medium, read this free guide on how to start writing on Medium, and then check out this Medium course inside the Membership Vault.]

When people say that the internet is changing…

It’s not just SEO or AI.

Platforms change all the time too.

Look at Medium. So much has changed on this platform within the last couple of years.

Look at Twitter… heck, it’s not even Twitter anymore.

Gumroad jacked up its fees overnight. 10% ain’t nothing, guys, and it builds up the more you sell. If you make $100 on Gumroad, it’s only 10 bucks… but imagine selling 10k worth of products… that’s a thousand bucks gone just on fees!

Pinterest, thankfully, even with its many changes, still drives decent traffic to my blog, second only to organic search.

Yes, you should totally be on platforms so you can grow your audience, but the goal should be to somehow bring that audience over to your own platform and lock them in in some way.

Even if you’re happy making a couple of thousand bucks and you do not see the need to set up a website outside of Medium, for example, at least make sure you’re getting your Medium followers into your email list.

But if you’re planning to make 10k+ per month, owning your platform will mean that your central business hub will remain the same regardless of platform shenanigans.

Here’s a quick glance at the reasons why WordPress is the best blogging CMS in 2024

  1. It is a platform you own (with the caveat that you have to rent hosting and domain, but otherwise, it’s yours to do what you want with it).
  2. No algorithms to mess with your content strategy.
  3. You choose your traffic sources. This is good for business owners but not so good for those who only blog as a hobby. As a business owner myself, this is a huge plus.
  4. You can build an online shop right on your website; no third-party platform is required.
  5. Similarly, you can set up courses and memberships on WordPress too.
  6. Unlimited potential for how you want your website to look and feel.
  7. Landing and sales pages can be built on your platform instead of a third party.
  8. Each WordPress site is unique, giving you a distinct and professional look and feel.
  9. Unlimited scalability; WordPress will grow with you no matter where you wish to go.

If you were on the edge about which platform to start your blog on, I hope this helps make up your mind.

Basically:

  • If you want to create a profitable content business, go with WordPress.
  • If you just want to make a few bucks to a few hundred bucks per month, and if this is just a fun endeavor for you, then go with something like Medium or Substack. Personally, I’m also on Medium and it is a fun little side project for me, no more and no less.

Good luck!

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1 thought on “Why WordPress Is Still The Best Blogging Platform in 2024”
  1. vasan City Acadamey

    Thank you for this insightful article! Your thorough analysis of WordPress’s features and benefits has convinced me it’s truly the best platform for bloggers. Well done!

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