Writing makes all the difference!
Have you ever wondered why people come to your blog, but never sign up for your freebies? 😕
I’ve had readers tell me exactly that! That people were coming to their blog, but they bounced too soon, and never cared to sign up for the amazing lead magnets!
Basically, nobody wanted to become repeat readers!
You see, writing and publishing are simple things that anyone can do.
But writing that makes people want to get more from you is as much an art as it is science.
If you join the blog writing workshop, you’ll walk away with tips, tricks, templates, and a solid understanding of how to write blog posts that are loved by both search engines and your human readers!
Not only that, you’ll complete assignments in this workshop and I’ll give you feedback! That way, we’ll be able to flush out any gaps that you may have had in your blog posts before.
Spring 2023 workshop dates, times, and details:
(Enrollment closed temporarily. Please join the waitlist below to be notified when enrollment opens again.)
→ 6 Weeks
From May 2 – June 6, 2023
Classes: Tuesdays from 7 – 9 PM EST (US and Canada)
Office hours: Thursdays from 7 – 8 PM EST (US and Canada)
→ 15 Students MAX. ←
*Classes and office hours are held over Zoom.*
You’ll start ranking higher with targeted formatting 😎
That’s right, if you know how to format your blog posts in certain ways, you can start ranking higher on Google.
In this workshop, you’ll learn how to realize where your content is falling short, how to fill those gaps, and how to format your blog posts correctly that will start ranking on Google. And the higher you rank, the more people will come to your blog!
You’ll channel intention with your writing.
Not all blog posts are made the same.
Some will bring you traffic and subscribers, some will help you sell more, and others are there to make a connection with your existing readers, subscribers, and well-wishers.
After this workshop, you’ll know which ones are for which, and how to write them for your intended purposes (i.e. how to write to gain subscribers, or buyers, or connect with readers.)
You’ll know which blog posts to prioritize for continuing formatting and SEO.
Blogging isn’t just writing, then publishing, and then making a few social media posts.
Writing a post for the first time is just the beginning… for certain blog posts. You’ll need to keep working on them for months and years to come, and if you do, they’ll bring the most subscribers and buyers to your blog.
You’ll start collecting fans 🥳
The distinction between algorithms and humans are diminishing rapidly. Search engines now understand which blog posts appeal to its users, a.k.a., real people. No amount of keywords or formatting will help if the end result doesn’t appeal to your human readers.
After the workshop, you’ll start writing in a way that helps you connect with your readers. And the more they connect with you, the more they’ll want to stay in touch with you, receive your emails, and buy from you!
Aside from the aforementioned, you’ll also:
- Know how to write a good title that can have more people click your blog posts.
- Know what to write that will attract the right readers to your blog.
- Know how to write a good introduction that will get people past the intro and to the meat of your blog post.
- Know how to write headers and subheaders that will keep people interested and scrolling.
- Know how to craft each paragraph that will keep people reading.
- Know how to write a good CTA or Call to Action message that will get people to sign up for your email list, leave a comment, and more!
- You'll know how to optimize your blog posts for search engines.
And FYI, I’ll dedicate an entire session to things like email list building tips, Pinterest, affiliate marketing, and knowing when you should create your own products (like courses, eBooks, etc.)
Only 15 seats available, so sign up now! 👇
Well, aside from ranking on Google and gaining more traction, and subscribers, and buyers, and making more and more money?
Let’s see… from personal experience, what happened to me could happen to you too!
– Other blogs will feature you, quote you, interview you.
– They’ll want to syndicate your blog posts (done properly, this can open up many opportunities!)
– They’ll want you to speak at events.
– Companies will want to partner up and sponsor blog posts on your blog.
– Brands will make you their ambassadors. (Minor brag, I’ve been able to be a Canva verified expert + ambassador thanks to my blog!!! I was only a 4-mo old blogger when Canva reached out to me… that’s right, THEY reached out to ME!)
– Your blog can also open up freelancing opportunities (whether as a writer or for some other service within your niche.)
And all of this start with writing the blog posts that wow!!!
Each cohort brings a unique energy, so things may change based on the workshop attendees from week to week.
That said, here’s a rough outline of what you can expect each week.
– Understanding your audience
– What can we learn from Google’s SERP (Search Engine Result Page) and translate that into your writing.
– The general blog post structure (How-to and list posts)
– How to research topics and content
– Featured snippets and structured content.
– The different types of blog posts (how-to, lists, really long lists, reviews.)
– Understanding Google Analytics and Search Console (and how to use them to improve your content + performance)
– Ongoing SEO for old blog posts
– Writing and editing tips
– Assignment due
– Getting traffic to your blog (Pinterest)
– Building an email list
– A primer on affiliate marketing
– Workshop (peer feedback from assigned readings.)
– Wrapping up.
– Q & As
– Notes on assignment feedback + Q & As
– Writing on Medium
– Best use of Medium
– Medium Q & As
– Understanding your audience
– What can we learn from Google’s SERP (Search Engine Result Page) and translate that into your writing.
– The general blog post structure (How-to and list posts)
– How to research topics and content
– Featured snippets and structured content.
– The different types of blog posts (how-to, lists, really long lists, reviews.)
– Understanding Google Analytics and Search Console (and how to use them to improve your content + performance)
– Ongoing SEO for old blog posts
– Writing and editing tips
– Assignment due
– Getting traffic to your blog (Pinterest)
– Building an email list
– A primer on affiliate marketing
– Workshop (peer feedback from assigned readings.)
– Wrapping up.
– Q & As
– Notes on assignment feedback + Q & As
– Writing on Medium
– Best use of Medium
– Medium Q & As
👉 BONUSES 👈
– Dedicated office hours (weeks 1 – 5) so you can ask me questions you didn’t get to ask during the class (or whatever’s on your mind.)
– Bonus (week 6) where I’ll share writing on Medium and how it can be useful to you as a writer/blogger.
– All session are recorded and available to you even after the workshop has ended for at least a whole year.
Why should you learn from me?
That’s a legit question, and I’ll be happy to answer! For the sake of brevity, allow me to highlight the main points:
– Some of my posts rank between 1 – 5 in Google’s search result page for over 50 keywords.
– Over a hundred keywords show my blog posts in Google’s first page.
– And my blog is only about four years old…
– And I also make over 5K every month online, consistently, and I’m only a side blogger…
You see, my understanding of writing blog posts that rank come from personal experience + writing and SEO classes I’ve invested in!
This class is for you if:
You’re serious about blogging.
Let’s be serious. $399 is a solid investment, so you better be prepared to put in the work.
You have time to attend classes (or review the recordings.)
This is NOT a self-paced course. There will be recordings in case you have to skip a day, but to get the most out of the classes, you’re expected to make time to join live or at least watch the recordings. I also highly recommend you make time for the workshop session (Week 5).
You have time to finish assignments.
There will be weekly reading and writing assignments that you’re expected to finish. I’ll provide personalized feedback on everything that you submit in a timely fashion.
This class is NOT for you if:
You haven’t even set up your blog yet, or don’t know how your blogging platform works, or don’t know what your niche is.
You’ll need to have the basics in place. You’ll need to know what your blog niche is, and you should have your blog set up. And you’ll need to know how your blogging platform works (how to use the editor, how to write in it, add headers, subheaders, etc., and publish a post.
You’re not willing to accept what I’m teaching.
It’s good to ask questions, but being argumentative without reason or respect is not acceptable in this class.
You’re trying to get rich quick with your blog.
No such thing exists. You have to be patient and put in the work consistently over time. Blogging success for me was, in fact, exponential after a certain time, but it didn’t happen overnight.
Find out workshop details here.
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6 weeks of Zoom classes, lessons, Q&As, and more
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May 2 - June 6, Tuesdays from 7 - 9 PM (EST)
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Sessons are recorded
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Personalized feedback on assignments
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Writing tips for both human readers and search engines
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Special segments on email marketing, Pinterest, affiliate marketing, Medium, and much, much more
I do ask that you have a blog set up, and that you know how your chosen platform works.
I won’t be teaching you how a blogging platform works. This workshop is geared towards writing blog posts, optimizing them for search consoles, and attracting your ideal audience with your words.
It is NOT about how WordPress or Squarespace functions… You’re expected to know that already.
If you need it, here’s a guide to setting up your blog with WordPress.
Yes! That’s one of the things we’ll be focusing on and learn a lot about.
We’re all adults here, so it’s not like anyone will be reprimanded for not finishing assignments.
However, one of the things that set this workshop apart from other self-paced writing courses is the feedback on your work, from me as well as your peers.
So, to take advantage of it, I sincerely recommend that you do the work, and finish the assignments.
Yes. This is going to be a fast-paced writing workshop, so you should know what you want to blog about.
We’ll work on generating ideas and topic clusters, but you should have a good idea of what your general blogging niche will be.
Not only will this workshop be useful, but in fact, it will help you become a consistent and sustainable writer.
The only things I ask for are that you put in the work, finish the assignments, and stay committed.
Yes! And they’re available for you at least for a whole year (maybe even a lifetime, but I struggle to over-commit…)
That said, I encourage everyone to attend the Zoom classes. being in class in real-time with other cohorts is a great experience!