Considering how little effort I’ve put in (everyone who’s failed at their resolutions, say AYE!), I must say, it was exciting to see the account grow from hundred-something followers to over 500 followers in just a couple of months. My personal social media allergies and gimmicks aside, I’ve done my due research and have come up with some pretty fantastic, creative, and non-cringy ways to grow a following.
Today’s blog post is all about my findings, followed up with ways to implement the tips I’ve prepared for you. What’s more, most of what I’m about to show you, you can accomplish with just one tool — Canva. Starting with designing your Instagram posts to scheduling your posts weeks ahead of time, all can be done from within Canva, while never having to leave the platform. And well, not just Instagram, but you can automate most social media platforms with Canva these days, including Facebook, Twitter, LinkedIn, and more.
So, without further ado, allow me to share with you everything you’ll need to know about growing your Instagram account and then grow your business with it. I’ll be covering the following topics in this post:
- How Instagram can bring in more opportunities for you and your business
- Types of Instagram content that result in more followers and engagement
- Instagram post design tips using Canva
- Tutorials for using Canva Pro and Facebook Creative Studio to automate your Instagram posts for weeks in advance.
Also, since this post is so Canva-heavy, I recommend you sign up for Canva Pro. Not only will Canva Pro make your designs superior (by giving you access to premium photos, elements, and features to work with) but it’ll also help you schedule Instagram and other social media content weeks ahead of time.
Not sure if Canva Pro is right for you? Well, why not give it a try before you commit to it? You can sign up with my Canva Pro affiliate link for a 45-day free trial period.
Now then, let’s get started!
In this post:
Should you use Instagram for your business?
If you’ve been around this space, you know that I focus primarily on Pinterest to drive my blog traffic, subscribers, and sales. This was intentional because from the beginning of this blog I knew I’d have to make the best out of my limited time. Pinterest is significantly easier to grow than mainstream social media platforms, but still, it was a new platform, so it took some time to master.
Things are different now. I know exactly what works, so Pinterest marketing takes no time at all. Things more or less run on auto-pilot. So, now that I suddenly have so much time, I decided to diversify. Instagram was a natural choice because this platform still makes more sense to me than, say, Twitter or Facebook. I’m a visual person and a lover of good design. Making graphics with Canva is pretty fun.
But this may not be the case for you.
Here’s what I’ll say. If you’re like me and your business is your side hustle, then, like me, you’re likely dealing with limited time in your hands. If that’s the case, and if you’re not social media savvy already, then do not try to grow all these different social media platforms at the same time. Choose one platform, master it, then move to the next platform. Choose a platform that excites you, a platform that makes sense for your business (more on this shortly.)
I prefer Pinterest because it is more a search engine than a social media platform. It also helps with driving traffic to my blog posts. Instagram, however, could work better for you if you’re a photographer, or a designer, or a creative freelancer, trying to increase brand recognition.
This post is for those of you who’ve decided to double down on Instagram. And if that’s you, well, welcome aboard!
How can Instagram help a business?
In the last couple of months, not only has my following grown by a few hundred, but I’m also starting to get more and more DMs on Instagram inquiring about my courses, my Canva templates, and just people wanting to say hello or show their appreciation. Considering how inconsistent I’ve been (I swear I intend to remedy that!) in this platform, this is already a good sign of the platform’s potential.
All this is an indication that Instagram is a great way to score customers and clients. By sharing the right types of content (more on this later), you can establish your authority in your field and create a sense of trust among your audience.
Is Instagram right for you?
As I mentioned above, Instagram is all about brand recognition and authority. Also, trust-building. So, let’s figure out if Instagram is right for you or not.
If you’re a brand new blogger trying to drive traffic to your blog, Instagram isn’t for you.
Instagram can help drive some traffic to your blog, but don’t depend on it to be your main traffic source. Nobody has time to look at your feed, tap through to your profile, then tap again to your website, then tap again to find the right link… Ugh! Although Instagram stories can link directly to your blog, I’d still say you’re better off using some other strategy. Learn to use Pinterest instead. Not only is Pinterest good for driving traffic, but it is also easy to learn and implement in your overall business strategy. Basically, you’ll have an easier time running with Pinterest for your brand new blog than with Instagram.
Instagram could be good for you if you’re trying to establish yourself as a trusted figure in your field.
Think about what you see on Instagram and who has the most engagement and likes. Lifestyle bloggers who bare their life on Instagram (influencers??), cat lovers, home decor nerds, fashionistas, artists and graphic designers, etc. You won’t drive massive traffic, but if you keep putting your work out there over and over again, you’ll start to build trust with time.
Let’s consider a hypothetical scenario: let’s say person A follows branding expert and designer B on Instagram. Person A follows person B because they love their work. It’s good on the eyes. After all, that’s what Instagram is for; we follow people because we like to look at what they share. Then, one day, person A decides to rebrand their business, or maybe start a new business for which they require branding work. Who do you think they go to? Some random XYZ they don’t know or trust? Or the person they have been following on Instagram whose work they’re familiar with, and love?
You get the picture.
Instagram can be a good place to score customers and clients.
In the above example, the scenario I just painted, proves this point. If you’re a freelancer or a coach trying to score clients, Instagram can help. If you’re an artist or designer trying to sell your work or even score commissioned work, Instagram can help.
No, Instagram won’t drive traffic, but it can help you reach the right people. And sometimes, for certain types of business owners, influencing one right person can be better than driving a thousand wrong people to your website. One right person may buy a $1,000 product or service from you, whereas a thousand wrong people going to your website may not be of any help to you.
And that’s why bloggers need to be careful. Bloggers can often benefit from traffic, even if that traffic isn’t comprised of potential customers or clients. Traffic can mean eventual ranking on Google, for example. Instagram won’t help you with that. But it can help you sign a high-ticket client.
If you want to partner with brands and companies for sponsored content, a large following on Instagram may help.
I told you already, Instagram is all about building trust and authority. Brands and companies understand that aspect well. And that’s why a lot of companies partner with influencers on Instagram for sponsored posts.
Alright… still here and wish to learn more about Instagram? Keep on reading!
Follow this blueprint regardless of what kind of business you’ve got; whether it’s a blog, a creative business, a design studio, or anything in-between.
Convert to a business account: An Instagram profile for your business should be a business profile. Setting it up takes a couple of clicks. Go to your Instagram Settings > Account, then scroll down to the very bottom until you see “Switch Account Settings”. Tap it. This should give you the option to convert your account to a business or creator account. Choose “Switch to Business Account”.
Set a profile picture: It doesn’t have to be your photo. It can be, but it doesn’t have to be. It can be your logo too. Or a cartoon version of you. Or something else entirely. I’ve seen plenty of users with thousands of followers with a silly profile photo. What matters is that your profile photo reflects your brand.
Write a bio that makes people curious about you: Don’t be afraid to experiment here. Michael Thompson, who I think gives proper business advice, once shared this, “Want to stand out on LinkedIn? Don’t talk about work.” For example, Michael’s LinkedIn bio doesn’t say that he’s a writer, a content creator, or a blogger. Instead, it says, “Co-creator of two cool little boys with an equally cool woman.” Isn’t that freakin’ genius? I think the same advice can apply to Instagram too. However, I’ve also seen the opposite, as in, people who do really well on Instagram but also share detailed and accurate info about what they do. So, don’t be afraid to try different strategies.
Share your website/URL: You should try to drive traffic to your website with your Instagram, so, to that end, you should always add your website link on your Instagram bio. A few things to note: try and avoid third-party linking sites like Linktree on Instagram . Your goal should be to minimize the steps required to land on your site. If you use a third-party service, you’re adding an extra, unnecessary step, and likely losing potential readers, customers, or clients. My advice is that you should always link your own website. If you like the idea of sharing some quick links with your Insta audience, then the best thing to do would be to create a page on your site with these quick links. This way, you still get the same benefits of something like Linktree, but without redundancy. To give you an example, look at my Instagram default link: https://www.thesideblogger.com/instagram/
Create a branded experience: Create a feed that speaks to your audience without telling them what your brand is about. Be that the colors your use, the photos you choose to share, the graphic elements in each image, or the message in them; try and create consistent branding across your feed. You may not get there from day-1, and that’s OK. Running a business is all about experimenting, trying things, and learning from the errors and failures.
Mind the feed: Your Instagram feed is what most people see. Stories are cool, but remember that stories are temporary. While stories can be a cool way to showcase your behind the scene process and such, the feed is your unique chance to provide real and lasting value to your potential customers and clients.
Mind the size: These are the current sizes for Instagram.
- Square posts: 1080 px by 1080 px. This is the most-used size across the platform.
- Vertical posts: 1080 px by 1350 px. Has more room to showcase your work if you need it.
- Stories: 1080 px by 1920 px. Best for sharing videos.
Be mindful of the captions: Unless you’re a great writer well versed in copywriting and telling stories, you should keep your captions short and to the point. No need to add redundancy in the caption. Keep them only as long as they need to be to convey your message. If your caption tends to run on the longer side, then use linebreaks to create a better reading experience, instead of using super-long blocks of text.
Use the right hashtags: As you may already know, hashtags are great for attracting an audience who’s looking for content specific to what you’re creating. Use them wisely. Using a lot of generic hashtags won’t be of any help to you; instead, research hashtags that are specific to your industry. Look at what more successful people in your niche are using, and then compile a list of hashtags that you can use. Do not use the same hashtags for every single post; instead, rotate them. Here’s a great blog post on Instagram hashtags that you should check out.
Be consistent: When running a business, consistency is key. Now, you do not need to post every single day, but do make an effort to post at least a couple of times a week, every week. Use third-party software such as Canva Pro to schedule content ahead of time if it’ll help you stay consistent.
Alright, now that the essentials are out of the way, let’s look at the kind of content you can create to grow your followers and potential clients and customers, as well as drive traffic to your website.
Instagram content best practices & ideas
In this section, I will talk about content for the Instagram feed specifically. As for stories, they’re best for the following types of content:
- A short video of some kind of process. If you’re an artist/creator, you can use stories to share some behind-the-scene types of content.
- A video of you speaking to your audience directly (share tips or some kind of advice related to your business, products, and services.)
- You can also share still images of what you’ve already shared on your feed.
Now, let’s get to the feed area.
Your feed is your opportunity to score potential customers and clients as they’re more permanent than stories. I’ve already mentioned earlier that you should create a branded experience in this section. By that, I mean your visuals, your message, your copy, your content, they all need to play nicely into your overall branding strategy.
Check out these feeds for example and inspiration.
Let’s look at the three examples above (from left to right):
Cup of Jo: Joanna Goddard’s blog Cup of Jo remains one of my all-time favorite lifestyle blogs, like, ever! She doesn’t have courses, nor does she sell any other type of digital products. She’s, what you’d call, a traditional blogger. As a lifestyle blogger, her feed is full of things that she personally finds intriguing, including, but not limited to, photos of herself and her family. She shares vacation photos, photos of daily life, quotes from inspirational people as well as strangers, etc. Just one look at her feed and you can feel the personality of the blogger behind the brand.
Moyo Studio: Moyo is my go-to when I need cool, earth-toned premium stock photos and digital templates. I recommend Moyo Studio to all my students in my course — Side Income with Canva Templates, and use their products myself all the time! Most of the Canva product photos you see on my Canva shop are made with Moyo’s templates. Moyo has a very unique style — it’s light and airy, and you see this style in their products, their website, as well as their Instagram feed. As for the content itself, since they’re a design studio, you’ll find tips and advice related to good design practices, as well as images of their products — stock photos and templates. Moyo’s Instagram feed pretty much works like a portfolio for the business.
Canva: The popular online graphic design app Canva is colorful and it’s evident in their visual branding. Unlike Cup of Jo or Moyo Studio, both of which happen to be small businesses, Canva is a multi-billion dollar unicorn. Their content ranges from graphic design tips to Canva-specific tutorials to messages regarding social awareness. They tie all these different types of content together with a cohesive visual branding across platforms.
Now, let’s look at some specific types of content you may share as a business owner. Since this space is for bloggers and creators, I’ll focus on content ideas for those niches. Also, please note that the ideas below are just a few from plenty. For example, I won’t talk about sharing photos. If you’re a lifestyle blogger like Joanna Goddard of Cup of Jo, you may share your personal photos on your business account, and that’s totally fine. But I won’t be talking about that here, because sharing images on social is self-explanatory.
But then there are some other types of content that people like us share—people who run niche blogs, sell products or services, and generally do not like splashing their lives in public. If that’s you, keep reading because that’s the type of content I’ll be focusing on in this post.
Bloggers, promote your new posts with outlines
A great way to promote your latest blog post is to highlight a few main points on the post. For example, let’s say that you just published a new blog post — 7 Types of Content That Create Engagement on Instagram (heh!). How would you promote this on Instagram? You can do this in a few ways:
- Create a post and list a few of the main points. Do not list all of them; you want to entice your readers to head over to your bio, click your website link, and then read the full post, right? So, create a balance between providing useful information, and also create sufficient curiosity among your audience.
- You could also create a carousel post (multi-page post) and use each image for one tip. The same rules as above apply. Give your audience a few of the tips, not all of them. Remember, the goal is to get people to your website.
Share tips and advice (useful if you teach a skill)
In the section above, I showed you a way to promote your blog posts. You can use similar ways to share advice and tips related to your niche. For example, if your business is about teaching graphic design, then you could pick a specific graphic design topic and then share a few tips in your post. You can create a single post with multiple tips (similar to the first option in the section above), or you can create a multi-page (carousel) post with one tip per image (much like the second option in the previous section).
But in this case, instead of asking people to go to your blog, you could ask people to purchase a service from you. As an educator, maybe you offer consultation or coaching or sell a course. You could prompt people to make a purchase here. Or, keep things simple and ask them to save the post for later (engagement!)
However, do keep in mind that people do not like overly salesy people. So my advice would be to keep your CTAs (Call to Action) versatile. I’ve shared more about CTAs below; keep reading!
Share your work (if you’re a creator)
In the image of some of my favorite feeds that I shared above, you’ll notice that Moyo Studio — a photography and design studio — often shares images of their work. They share images of their templates in use or the photos they sell on their shop. My own Instagram feed often showcases the Canva templates I create. It’s a great way to show people what your products look like.
If you’re a freelancer, you may even consider sharing a case study as a series of carousel images. This may help a potential client understand your process better, and compel them to sign with you.
When showcasing your work, try to think of creative ways to present what you create. Follow other creators on Instagram for inspiration and ideas (do not steal their work, but use them to motivate yourself.)
Share testimonials from customers or clients
Testimonials are a great way to share social proof for the quality of your work or products. Ask your buyers and clients to share their honest feedback with you, and then use them across your website, emails, and yes, on social media too!
Repurpose your content
Think about the first example I gave you regarding sharing your latest blog post. There I asked you to share a few of the highlights of your post to entice your audience to click through to your website. But this doesn’t mean you cannot repurpose your content. You can always wait for a few weeks and then repost the same highlights again. Here are a few examples of content repurposing within Instagram:
- If you’re repurposing content for a blog post, you could share a few highlights from a new post the first time, and then highlight all the main points of the post a few weeks or even a few months later.
- When sharing tips and tricks, you can share a few of them at a time.
- You could share the same tips or highlights in different types of content: a one-pager, a carousel post, text-based post, video post (instead of typing up your content, try recording a video of you saying them.)
- Share the same content a few weeks or months apart, but use different types of call to action or CTA.
Oh, and make sure to create different visuals for repurposed content.
Create video posts
You can use videos not only on your Insta stories but also in your feed. You can record yourself giving advice, make a video of behind the scene work or process, etc.
Everybody loves a good quote
No matter what your niche, you can always use a good quote.
Like I’ve said plenty of times already, the goal of an Instagram account should never be to drive traffic to your blog or website. That will happen automatically, but the way you go about it has to different than, say, how you do it on some other platforms. On Instagram, you’ll need to focus on being helpful and providing value. Either that or share cute photos. Many of us business owners and bloggers aren’t on Instagram to share photos of our cute living room, or the new rug we purchased, or our puppies. So, how do you make sure you’re sharing content that will make people want to follow you? Be helpful and give value with each and every post you share.
Or at least try to.
About call to action or CTAs
Let’s talk about CTA’s now. When it comes to CTA’s, remember that you don’t want to be in your potential clients’ or customers’ faces all the time. Nobody likes it when someone is desperate to make a sale. Keep things subtle instead, even if you’re not selling a product or service, necessarily. Be subtle and remember, if you give value to your audience, they’ll buy from you eventually. That said, here are some ways you can ask your audience to take action, as well as some best practices.
- You can prompt your audience to check out a product or service or even read a blog post on your site. But these are laborious actions on your audience’s part, so use them sparingly. Do not try to sell a product or service more than a couple of times a month at most. And that is if you tend to post a lot. If you only post a couple of times a week, then spread out your hard promos even further apart.
- When people engage with your content on Instagram, the algorithm takes note. But there are different levels of engagement. For example, when someone saves your post, it’s “better” than, say, when someone just “likes” your post. And calls to action in terms of engagement can boost your visibility. For example, if you’re sharing tips and tricks, always ask your audience to “save” the post for later. You can do so within the post graphic (preferably), or in the comments.
- You can create post graphics with a question, and then prompt them to share a response within the comments section.
- You can remind people to like your posts.
- Do not include a CTA in each and every post your share. The best thing to do is to ask your audience to take an action every few days.
- Do not include all these different CTAs within the same post.
- Never use more than one type of CTA in a post.
Instagram post design tips
It’s easy to share photos on Instagram — you don’t have to think about it. But creating graphics, where you share tips, add lists, blend images or shapes with text, can get complicated easily. And that’s why the best strategy for designing Instagram posts is to keep things simple. Here are some tips:
- Don’t use too many colors or fonts within one post.
- Make sure text-based posts are readable. I often see people, including some self-proclaimed designers, create Instagram posts that have teeny-weeny texts that you can barely read! What preposterousness! Very few things piss me off more than designs that compromise quality and user experience for “pretty”.
- Keep your alignments consistent across texts and elements. If you have a shape or image that sits in the middle of your post, make sure your texts are center-aligned. And if one block of text is center-aligned. The same principle applies if you left or right align texts and elements.
- If you have multi-page or carousel posts, keep your style consistent across all the pages/images.
- You can use just a regular image as an entire post, or a text-only post. Or, if you’re feeling creative, combine both image and text, or shape and text. Or maybe all of them! But be careful not to overdo things. Simple and clean designs are key when it comes to creating Instagram posts.
- Use visual cues when asking your audience to take an action. Arrows, for example, work great when you want your audience to focus on a certain message.
And that concludes the first part of this post. Hopefully, you have a good enough idea now as to how to get started with using Instagram as a way to grow your business, drive traffic, attract potential customers or clients. The next part is about automating your Instagram game by way of scheduling weeks’ worth of posts in advance.
This part is about scheduling your Instagram posts. As you know, scheduling social media content can free up your day and save time. To that end, allow me to share with you the tools I use to schedule my Instagram posts and short tutorials on how I use these tools.
You may already be familiar with various third-party programs that do the work such as TailWind, Later, Planoly, CoSchedule, Buffer, and who knows how many others are out there. Personally, I prefer two:
- Canva Pro
- Facebook Creator Studio
Instagram scheduling with Canva Pro
I use Canva almost exclusively these days to design my social media posts. This is why, when Canva announced the Instagram post scheduling feature in April (2021), I was ecstatic! I mean, this new feature has cut down the time it takes to schedule posts by half.
Let’s see… before Canva added this feature, I’d have to design the posts in Canva, download them into my computer, then upload them to another platform to schedule.
And now? Now I just open up Canva, design the posts, and right from within the design editor, I schedule it to go up on Instagram. No more downloading and uploading. How sweet is that?
No, seriously, I implore you… OK, not quite “implore” maybe, but I seriously recommend you to at least give it a try and see how you like it. If you’re already a Canva Pro member, then all you have to do is connect your business Instagram account to Canva and start scheduling your Canva made Instagram posts. And if you’re not a Canva Pro member? Don’t worry! Sign up today for a 45-day free trial of Canva Pro using my unique affiliate link. If you don’t like it, you can cancel it before the trial ends and nothing will be lost. Also, as a business owner, you should be able to write off your Canva Pro subscription as a business expense. So yeah, give it a try.
Let me show you exactly how it works (if you prefer a video tutorial, you can skip this and go straight to the video tutorial section at the end of the post).
1. Make sure you have a business Instagram account. If you do, skip this and go to #2. But if not, it is easy to convert your personal or creator account into a business account, for free, with just a few clicks.
- Open your Instagram on your phone.
- Go to your profile, then click the hamburger icon at the top.
- Tap “Settings”.
- Tap “Account”.
- Scroll all the way down and tap “Switch Account Type”.
- Tap “Switch to Business Account”.
And done! Then,
2. Log on to Canva. (I personally prefer designing on a computer — a desktop or a laptop.) You’ll need to be a Canva Pro member in order to schedule. If you’re a free Canva member, you can still post on Instagram, however, you won’t be able to schedule them ahead of time.
3. Create a new Instagram post. You can design something from scratch, or customize a pre-made template to reflect your branding and content. Note that at this time, you can only schedule single-image posts with Canva Pro. If you have a multi-page post, you’ll need to use a different platform (more on that later.)
4. Once you’re done with the design, click the three dots on the top-right corner, then search for “Instagram business” using the search function, then click it.
5. Now, click the button that says “Connect via Facebook”.
6. Follow the prompts to connect your Instagram account and Facebook page. Since Facebook owns Instagram, these two are connected and Canva requires you to connect your Instagram account via Facebook.
First, you’ll need to log into your Facebook account.
Then, it’ll ask you to choose the Instagram account, followed by asking you to choose the Facebook business page, and finally, it’ll ask you to select the permissions. Make sure you have all of them turned on.
7. Once your Instagram business account is connected to Canva, refresh the design page. Then repeat process #4 — go to the three dots and click “Instagram business”. When you click it this time, you should see your Instagram handle. Click it.
8. Next, you’ll be asked to add a caption for your post. Type the caption and then you can either publish your design to your Instagram feed right away or schedule it for a future day and time. To schedule, click the calendar icon.
9. Next, set a desired day and time, then click “Done”, then click “Schedule Post”.
10. To see your scheduled posts, go back to the Canva homepage, and then click “Content Planner” from the left menu.
11. If you need to make edits to the design or caption, or change the scheduled date and time, click the scheduled post from the calendar. This will pop up the design and you’ll be shown more options. To see more options, click the three dots as shown in the image below. From there, you can change things as needed.
And that’s it!
This is by far my favorite way to schedule Instagram posts. Again, remember, you’ll need to have Canva Pro to be able to schedule your posts on Instagram.
Instagram scheduling with Facebook Creator Studio
I love Canva and man, does using Canva’s native scheduling platform save me time?!
But there’s just one caveat.
You see, you can only schedule single-image posts with Canva. if you have a carousel post with multiple images, then well, you have to resort to a different method for scheduling.
And that’s where Facebook Creator Studio comes in. You can schedule multi-page posts with this tool in just a few clicks. I still prefer Canva as it saves time, but every now and then I’ll want to share a carousel post, and that’s when the Facebook creator studio comes in handy. It’s a robust, easy-to-use, FREE tool. You can use the creator studio if you have a Facebook page for your business (or any Facebook page, really.)
In order to use Facebook creator studio to schedule Instagram posts, you’ll need to connect your Instagram business account to your Facebook page. If you’re not sure how to do that, here’s a guide.
Once your accounts are connected, go to Facebook creator studio and you should be able to start scheduling your multi-image posts in no time. Just use the following steps:
1. Click the Instagram icon at the top of the page, then click the “Create Post” button. Then, from the options shown for Instagram Feed and IGTV, click “Instagram Feed”.
2. Next, you’ll be prompted to create your post. Add your image(s), and write a caption. Hit “Publish” to share the post right away. If you wish to schedule on a future day and time, then click the arrow next to the “Publish” button to open the option to schedule. Pick a date and time, then click “Schedule”. And you’re done!
Video tutorial for scheduling your Instagram posts
Alright, so, I made a video showing you the exact steps for scheduling your Instagram posts using Canva as well as Facebook creator studio. If you’re more of a visual person, this should help!
That’s it, guys! As you can see, Canva is pretty much taking over the business world. With this latest addition of Instagram scheduling, I feel even more efficient in performing my day-to-day business tasks. Canva can somehow transform the mundane into something exciting. Not something I can say about most tools out there. Especially with Canva Pro, my blogging life is now a breeze… more or less. And remember, even if you do not have a Canva Pro account, you can always sign up for a 45-day Canva Pro trial period for free with my unique link.
Alright, now I believe I’ve shared everything I’ve learned about Instagram over the past few months. This post should help you get started if you’re a complete beginner in using Instagram for your blog and/or creative business. Also, if you know of an interesting Instagram tip that’d be helpful to bloggers and creators, feel free to share them in the comments!
[This blog post was sponsored by Canva. Meaning, I accepted monetary compensation for writing it. All the content, views, and opinions, are mine.]
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