How to Sell Canva Templates & Make Money On the Side – A Beginner’s Guide

19 min read

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How to make money selling Canva templates
Wouldn’t it be great if you could bring in a couple of thousand bucks every month by doing something fun and relaxing?

Well, that’s exactly what it is like for me with my Canva template business.

I spend around 10-20 hours per month designing one or two new templates and promoting them on Pinterest, and voila… $$$

Alright, sure, I’m exaggerating a bit. It’s not quite that simple, at least not in the beginning. I mean, when I first started selling Canva templates, my products sucked. I sold maybe one or two templates every month, and if I made a hundred bucks from selling my templates, I would treat myself to a fancy restaurant, or buy a new shirt or something.

In all honesty, back in those days, I treated this side-gig as a way to make a little extra pocket money. Never thought that one day it’d be one of my significant income sources.

But that’s exactly what it is today, and in this blog post, I want to share with you how I got started, what I learned over the months, and how you could do this too — start making a thousand bucks or two selling Canva templates on the side.

Do you want to make money selling Canva Templates?

I teach you everything I've learned about selling Canva templates in this course, and help you make at least $1,000 per month, on the side!


How I started selling Canva templates

Let’s give you a little background first.

Back in June 2018 when I launched TSB, I was spending copious amounts of hours trying to design some of the most basic blog and social media graphics with Photoshop. Now, I’m no graphic designer; I’ve never had any formal graphic design training. But I’ve always had a great appreciation for good design, and on more than one occasion, I have fantasized about being able to create beautiful things – graphics, logos, print layouts.

So, to remedy my longing, I taught myself programs like Photoshop, InDesign, Illustrator. But at the end of the day, I’m still not a pro, and using Photoshop for simple blog graphics wasn’t the most efficient way of spending my time.

So, when an acquaintance introduced me to Canva, I was more or less ecstatic.

You see, it took me days to master some of the simplest Photoshop and Illustrator tricks, but with Canva, I was able to learn the platform and get going in just a couple of hours! Soon enough, I was designing all kinds of things left and right — social media graphics, Pinterest pins, blog graphics, lead magnets, and I was also designing things that I had no need for.

In short, I was starting to have fun with Canva!

A short few months later, around December of 2018, I decided it was time for me to get serious about growing my email list. One of my plans was to create several different lead magnets, also knows as opt-in freebies — incentives you give away for free to your subscribers, in exchange for them signing up for your newsletter.

One of these lead magnets was a media kit Canva template for bloggers.

Believe it or not, this one lead magnet changed everything. People were signing up for my email list like crazy, doubling and then tripling my daily subscriptions within just a few days. This incident made me realize that people wanted templates. People wanted Canva templates. And so, my new side-hustle selling Canva templates was born.

Like I mentioned before, in the beginning, I didn’t take it too seriously. Selling Canva templates was never part of any grand business plan. I was happy if I sold a couple of templates. But soon I realized how big of a demand there was for Canva templates, and as I started adding more and more products, and started testing different sales strategies, my revenue started to grow.

Then, after a year of selling Canva templates, I made my first $1K from this side-business in one month.

That was January 2020.

And now, a year later, as of January 2021, I make double of that! All while doing at this business on the side, working somewhere between 10-20 hours per month. Crazy, huh!

Media kit Canva template for bloggers
The auspicious media kit Canva template that changed way too many things around here.

Now that the backstory’s outta the way, let get into the details.

What is Canva?

You must be living under a rock, my friend!

So, for you, my dear cave dweller, here’s a little primer on Canva:

Canva is an online graphic design tool for EVERYBODY! In essence, you can have ZERO graphic design knowledge, and still create something beautiful with Canva, with the littlest of efforts.

Who buys Canva templates?

Often, when I mention selling Canva templates, people have an array of reactions. Some people are genuinely intrigued while others show skepticism.

On the skeptic end, these are some of the questions I get to answer:

Why would anyone pay to buy Canva templates? Canva is already so easy to use, wouldn’t people just rather make their own?

Here’s the thing. Not everyone likes to or even wants to. For some of us, designing is fun. I’ve alluded to it before, but I enjoy creating on Canva even when I have no need for it. It’s almost meditative! It calms my nerves, helps release stress.

But that’s not how it is for everyone. For those who do not enjoy the process of designing something, they’d rather pay a little money to get a template instead. This way they can just customize a pre-designed template, and get a unique product in their hands in minutes.

Heck, I’ve had people send me messages and emails asking if I’d be willing to do the customization for them. People, as long as they’re able to afford it, would rather pay someone else to do the deeds they’re not keen on doing themselves. Nothing’s wrong with that. I’ve had my share of ordering grocery deliveries after all.

But that’s not all. There are people who are simply not good at designing. And then there are others who just do not have the time. These are the folks who buy Canva templates, even if the Canva platform itself is super easy to use.

But doesn’t Canva already have a HUGE library of templates? Why bother purchasing from elsewhere?

Have a good look at the Canva templates and you’ll know why.

Now, I have nothing against Canva’s huge template library. Most of these are high-quality templates created by talented designers. Heck, I’m one of those designers who contribute to Canva’s native template library.

But there is a significant difference. You see, the templates you see on Canva are one-off templates. One Instagram template. One Pinterest template. A magazine template that only has three pages…

Now, let’s assume you’re looking for some Instagram templates for your business and you want a set of templates with a consistent style. Now what? You won’t get that in Canva’s template library, would you? In contrast, we Canva template sellers who sell on our own platforms or third-party marketplaces like Etsy or Creative Market, we do not sell one-off templates. We sell packages. An Instagram package may have 20 or 30 or more templates that are similar in style and design, and if someone purchases a pack like that, they’re pretty much set for a long time. It’s good for their branding and adds consistency to their feed.

Difference between a custom designed Canva template pack and Canva's template library
My Instagram Canva template pack – Frost vs. Canva native Instagram template library

But there are so many people selling Canva templates now; isn’t the market saturated?

Having a healthy amount of competition isn’t a bad thing. At least not in this case. A lot of people are selling Canva template because there’s just a lot of demand for it. If anything, this is good news! You won’t have to try too hard to find customers.

Who should sell Canva templates

I think it’s safe to say that as long as you meet the following two conditions, you can start selling Canva templates:

  1. You love Canva!
  2. You are either good at designing, or you are willing to put in the work to improve your design skills.

If you remember, I mentioned before that I’m no graphic designer. My background is in engineering. However, I’ve always loved a good design, and have wanted to be able to design things. Putting in the work to develop my style was a process that I enjoyed very much.

Canva templates you can make and sell

As I’ve said, Canva is an online graphic design tool for everyone. It’s something like a graphic-design-for-dummies thing. So, naturally, you cannot expect complicated design capabilities that you may be used to from Photoshop or Illustrator.

That said, Canva is useful when you need to create simpler but high-quality things such as social media graphics and banners, blog graphics, workbooks, media kits, infographics, brochures and flyers, eBooks, presentations, posters, resumes, and a bazillion other documents type products. Based on what your audience’s needs are and what you personally enjoy creating, you can create an array of graphics/templates with Canva and sell them.

Just make sure that your products are unique and created from scratch by you. DO NOT take a Canva native template or somebody else’s template and customize it to make it look different, then sell it as your own. 

How much money can you make by selling Canva templates?

This is always a tricky question to answer. In any and all business, how much money you can make depends on a variety of factors.

First of all, are you selling the right things to the right people? (Has to do with understanding your audience.)

Additionally, are you promoting your products enough, and do you even know how product promotions work?

Also, are you pricing your products properly?

Most importantly, are your designs high-quality?

Here’s something to compare:

I started my Canva template side-business in January 2019, and for the first few months, I made only a hundred or so from my templates. This amount had grown slowly but steadily for the first year, and then in 2020, I made an average of some $2,300+ every month from selling Canva templates on three platforms — the Canva template shop on this blog, Creative Market, and Etsy.

Here’s a breakdown of 2020 income:

Monthly average revenue from:

The Side Blogger Canva template shop: ~ $836
Creative Market: ~ $1,165
Etsy: ~ $349

Total average monthly revenue: ~ $2,350

Keep in mind that this is my side-gig, so naturally, I only spend a few hours a week (10-20 hours per month) designing and promoting my templates.

So, how much can you make from selling Canva templates? It depends on your level of expertise in creating good designs, on how well you promote your products, on the kind of templates you sell, and how you price them. I’ve shared my numbers above, but how well you’ll fare depends on the amount and quality of work you put in. And that will vary from one individual to the next.

Where can you sell Canva templates?

I’ve already mentioned three platforms where I sell Canva templates: this blog, Creative Market, and Etsy. But there are others too. A few places you could look at selling Canva templates are (aside from your own website):

I’m sure there are other platforms where you can sell Canva templates, look around and search the internet for more options. If you have limited time, start with one or two of the platforms I linked above. My favorites so far are Creative Market and Etsy.

Prerequisites for selling Canva templates on your blog

Selling on a third-party platform like Etsy, for example, involved creating an account and listing your products. Some platforms may have you apply for a shop first, such as Creative Market, and when your application is approved, you can start selling products right away.

Selling on your own website, however, takes a bit of work. Depending on where you sell, your process may look different. I have students (on my course — Side Income with Canva Templates — where I teach people how to get this side-business going more in-depth than what I’m sharing in this blog post) who have their websites on WordPress while some others have their shops on Shopify.

Personally, I prefer WordPress, so for the rest of this section, I’ll use WordPress as the reference.

Set up your website/blog

Assuming that you’re selling on your own website or blog, of course, the first step is to set it up.

To sell products on your blog, you’ll need to set up a self-hosted WordPress site.

The process begins with buying a domain and hosting plan. There are plenty of companies where you can buy domains and/or hosting from, but I recommend the following:

  • Domain from NameCheap
  • Hosting from SiteGround (make sure to get a GrowBig or higher plan; the StartUp plan isn’t optimal for eCommerce websites)

After you have purchased the domain and hosting, you’ll have to set up WordPress. You can refer to this post for a step-by-step tutorial to set up WordPress on SiteGround.

Once the setup is complete, you’ll need a theme that supports WooCommerce — the eCommerce platform built for WordPress users. There are plenty of WordPress themes but look for one that specifies compatibility with WooCommerce.

I personally prefer (and have this very blog and shop built with) the Astra + Elementor combo. Astra is a high-quality WordPress theme with WooCommerce compatibility, and Elementor is a page builder plugin for WordPress.

If you do not have the time or the skills to use a page-builder like Elementor to design your site, you can always count on Astra Pro to have beautiful WooCommerce templates.

Set up WooCommerce

WooCommerce is the eCommerce platform built to work seamlessly with WordPress. It’s a powerful platform with many options and features and even further add-on capabilities.

WooCommerce is a plugin that you install on your self-hosted WordPress site. It’s as simple as installing and then activating any other WordPress plugin, however, you do have to do some “extra work” to set up a system where you can collect payments and such.

For more on WooCommerce setup specifically for selling digital, downloadable products such as Canva templates, please refer to the following blog post: How to Set Up WooCommerce to Sell Digital, Downloadable Products

How to make money selling Canva templates

Let’s now look at the entire system of making money by selling Canva templates.

Step 1: Sign up for Canva

Sign up for a Canva account. It is free 🙂

It used to be that you needed a Canva pro account to share your designs as templates, but starting February 23, 2021, this feature is now available to free Canva users as well. 

That said, the Canva pro account has many more features that, as a Canva user and designer, you will find appealing. This is why I recommend any Canva power user to sign up for the pro account. If you do not already have it, feel free to sign up for Canva pro using my unique affiliate link which gives you 45 days of free trial (15 days more than the usual 30-day free trial period.)

Step 2: Decide on different types of products that you’ll be selling in your shop

Figure out what kind of products you wish to sell in your shop. Different people come to this differently. For me, since I set up my shop on my blog first, I considered my existing audience and their needs when coming up with a product line.

Perhaps you’re a photographer who teaches photography on their website, and you have an existing audience comprised of other photographers. You may ask yourself what kind of products do photographers need? Social media graphics? Social media banners? Photography portfolios and photo albums? Services booklet or pricing sheets? Client onboarding documents?

Or perhaps you’re a blogger who caters to foodies and cooks. Maybe you want to create recipe cards, recipe books, meal planners, grocery planners, cookbooks, social media graphics, etc.

This way of coming up with a product line is helpful when you already have an existing audience. If you do not have one, or if you’re setting up your shop on third-party marketplaces such as Etsy, for example, then you could also just go to Etsy and see what kind of digital templates people are selling. Do some research on this, and create a list of product types you’d like to design and sell on your Canva template shop.

Step 3: Create Canva templates to sell

Canva has a lot of pre-made templates that you can take inspiration from. However, it’s one thing to take inspiration from, and another to copy something or take a template and make some adjustments.

If you cannot come up with your own designs, then please, forget selling templates for now.

However, the thing with pre-made templates is that they’re already on Canva. So, why would someone pay you to purchase a similar template?

Your designs need to be sufficiently different, and of better quality, if you want people to pay you.

So, be careful where you draw your inspiration from.

Personally, I follow artists on Instagram and often like to spend my time going over other designers on Etsy or Creative Market, Behance, Dribbble, 99u, 99Designs, etc. I’m always trying to soak up whatever I can. But again, be careful. Do not let your inspiration dictate design where you come off as a rip-off. Copying or stealing other people’s work is not cool.

Once you have a solid grasp on what you want to sell, design the templates.  You may use the available Canva elements and fonts to design your products, as well as the mages available on Canva.  Since a customer can only use these templates by having their own Canva accounts, you need not worry about element or image licenses when you’re selling Canva templates.

But as a good practice, I prefer to design my templates using only free Canva elements and fonts. This way, if my buyer doesn’t have a Canva pro account, they’re still able to use my templates without having to upgrade to Canva pro or purchasing a pro element.

Step 4: Prepare Canva template deliverables

When you create a design in Canva, you share it with your buyers as a template.

Once you’re done designing, you’ll need to do the following:

  • Get the sharable template link from the design.
  • Create a PDF that will contain the sharable template link.
  • Add the sharable template link to your PDF.

Once done, and you’ve created a product, you’ll set this PDF as the deliverable so that when someone buys a product, they receive this PDF. Once they have the PDF, they can then access your design.

Here are the steps:

Get the shareable Canva template link

In the design window that you’re creating to sell, click on the share button, and then at the bottom of the section that just opened up, click on the arrow to open a dropdown. Then choose “Share a link to use as template”. Please note that this is strictly a Canva pro feature. So you must have a Canva pro account if you wish to sell Canva templates.

Get the sharable template link from the Canva design
Get the sharable template link from the Canva design

This is the link you will share with your buyers. When your buyers click on this link, the template will automatically open AND create a copy of the template in their own Canva account.

Create the PDF and add the sharable template link

Just like you’d create any design on Canva, you start with a blank US letter size document. Add some text to this document, your logo, your business info, etc.

First, search for “US letter” in the Canva search bar on the homepage after you log in.

Create the deliverable PDF document.

In the PDF, you could thank your buyer for the purchase, and direct them to click the link to access the template.

Here’s how you add a link to your PDF document:

Highlight the text (it could say something like, click here to access your template, or something similar), then click on the link icon from the editing menu. This will open up a popup where you can enter the link you copied before (the sharable template link.) Click “Apply”. Now, this text is a hyperlink, and once your buyer clicks on it, they’ll be able to open the Canva template in their own Canva accounts.

When you insert the link, make sure to use the one you copied in the previous step — the “use as template” link.

Once everything looks good, proceed to download the document, and use the “PDF Print” format to export it. Remember, the link will only work when you save it as a PDF file.

Here’s a video if you need some help with this part.

Step 5: Create product images

Your buyers do not see the actual product, and so, to make sure your products are desirable to your potential customers, create stunning product images.

I have a blog post where I’ve shared some ways to create beautiful product images, so make sure to check it out.

Typically, I like to create at least 10 product images per product. More visuals help your customers decide if your product is indeed the right product for their use.

Step 6: List your Canva templates for selling

Now that you have everything you need, start listing your products. If you sell your products on your own website, it’s a good place to start. Like I said above, there are plenty of platforms you can choose from to set up your online shop. But since I use WooCommerce and that’s what I’m most familiar with, it’s what I’ll talk about here.

Add your products on WooCommerce

Adding a product in WooCommerce is simple enough — just like adding a post or a page — with the exception of added fields for adding product images, price, inventory, etc. Here’s a quick rundown:

  1. Go to WordPress Dashboard > Products > Add New.
  2. Add your titles and descriptions. WooCommerce has two separate description boxes. Remember that the top description box in the WordPress product editor is the one that shows up underneath the product images on the actual product page on the site. And the description box that is at the bottom of the product editor page is the one that shows up at the top, next to the product image, on the actual product page.
  3. You also have two different places, within the WordPress product editor page, where you can add images. One of them is the “product image”, which is the main product image that shows up on the Shop page, as well as the first (larger) image that people see on the single product page. The other section is the “product gallery”, which is where you can add more photos. On the single product page, these are shown right below the main image. But if you click on any of these, the top-main image is replaced by the one you click.
  4. Towards the middle of the product editor, you’ll see the section where you can do all the fun stuff, like, setting the price, adding the actual downloadable product, etc. Let’s take a closer look!
    (Follow the images!)
Choose “simple product”, and check both virtual and downloadable.

Make sure to choose “Simple Product”, and then check both “Virtual” and “Downloadable”.

Typically, you wouldn’t need the “Virtual” option, but I have had issues with downloads when I didn’t have that option checked. So, make sure to check both.

Under the “General” tab, set your price, and add the files your buyers will be able to download upon purchase.

You can also set a download limit and expiry if you want to. If you do not want to set any limits, just leave those blank.

Set inventory if you want.

Under the “Inventory” tab, you can set up how many products you’re selling. These are digital products, so, technically, you do not need to set a limit or have inventory. It is totally up to you whether or not you want to set a limit to how many of these products you’ll sell.

Also, since they’re all digital, downloadable products, there is no reason to allow backorders.

I also make sure to check “Sold individually”. Nobody needs multiple copies of the same digital product by mistake. It may cause confusion if someone accidentally chose more than one product; then you’ll need to deal with refunds and you don’t want to waste time with that.

You’ll also see places for adding product images. One of them is the main product image that shows on the shop page. The gallery is where you add additional images. Potential buyers will be able to see them on the single product page. These additional photos are meant to give the potential buyers a better understanding of what they can expect from the product.

Add product images.

There are more options inside a product page, but they’re not necessary to start selling a product. If you want to learn more in-depth about some of these features, please refer to the WooCommerce setup tutorial for digital products.

Once you have added your product and you have clicked “Publish”, your item will be available for others to purchase.

Please DO check out the post I linked above, as it has more in-depth information for WooCommerce setup and best practices for selling digital and downloadable products, specifically! That post also goes over setting up payment options for PayPal and Stripe.

Add your products to other marketplaces

If you have Canva template shops on other marketplaces, then make sure to list your templates on those shops as well. Each platform has its unique set of steps for adding a new product, and usually, they’re fairly intuitive. Just follow the prompts and fill out all relevant sections.

Step 7: Promote your products

I love Pinterest! As many of you already know 🙂

I get most of my customers from Pinterest. And as you know, getting traction on Pinterest requires creating amazeballs Pin graphics.

Make sure to create beautiful Pin graphics that other Pinners will be tempted to click on. Hook them with great visuals from start to finish, until a potential customer converts to a buying customer.

Aside from Pinterest, you may also promote your products on any other social media platform you use, as well as your email list. Let your subscribers know when a new product is out, a few of them will likely convert.

Some things to pay attention to

This wraps up everything you need to know about how to make money selling Canva templates. In this final section, I want to bring your attention to a couple of important things that you need to be mindful of.

Pricing your products

Pricing is super important when it comes to selling your Canva templates. If your products are pricier than comparable templates out there, then you’ll likely lose some customers. If your prices are too cheap, then some customers may be doubtful of the product quality.

Depending on what your products are, make sure to do some research and find out a pricing range for these products. Try to keep your pricing around that range.

Writing product descriptions

This is where you get to describe what the product is. Give as many details as possible. What kind of product it is, who it is for, what the product can be used for, what’s in the product, how to use this product, etc.

About product licensing

It is good practice to have a product license document. You can either create a document, or, if you’re selling on your website, you can create a section or a page with the license details.

Some platforms like Creative Market or Design Bundles come with their own license, so you need not worry about creating your own when you sell on those platforms. But if you’re selling on your own site, you may want to specify your own.

Personally, I like Creative Market’s licensing terms and have crafted my own that’s similar to theirs. Of course, I have used my own verbiage to write down the terms. But essentially, the terms are very similar. If you’re unsure of what kind of license to use for your products, do give Creative Market license terms a read.

And that’s it!

Is this the right time for you to start selling Canva templates?

So, you’ve learned the basics of selling Canva templates. But are you serious about this new business? Are you ready to create your Canva-template side-hustle at this time? If you want to maximize your Canva template side hustle, then I invite you to join over 300 students in my online course — Side Income with Canva Templates. In this course, you’ll learn:

  • preparing for selling Canva templates
  • preparing your Canva products for listing in your shops
  • specific tips for selling Canva templates on your own website, on Creative Market, as well as on Etsy
  • design and usability tips for creating Canva templates that will have customers coming back to your shop for more
  • tips for driving traffic and landing more customers
  • and much more
  • AND BONUSES! Like, base Canva templates that you can get inspiration and content ideas from, free monthly group coaching calls to maximize your success, periodic webinars on new resources and tools for creators, and more!

Click here to learn more details about this self-paced online course, or click the button below.

Do you want to make money selling Canva Templates?

I teach you everything I've learned about selling Canva templates in this course, and help you make at least $1,000 per month, on the side!

Frequently Asked Questions

Is it legal to sell Canva templates?

Absolutely! Just make sure that the templates you're selling are, in fact, designed by you, and not an edited version of someone else's template, or any of Canva's templates from their template library/marketplace.

Can I use Canva elements or images on my templates?

Yep, you can! But just as a good practice, I prefer to use only free elements and free fonts in my templates. That way, even if a buyer doesn't have Canva pro, they're still able to use the templates with a free Canva account.

How much money can I make from selling Canva templates?

It varies from seller to seller. How much you make depends on a lot of factors, including but not limited to 1) how much time one commits to growing this business 2) design quality 3) types of products 4) understanding of one's audience 5) proper pricing 6) product promotions, etc.

Free Webinar - 5 tips for selling more Canva templates

Want to make more money selling Canva templates? In this free webinar, I’ll give you 5 tried-and-tested tips to increase your revenue from selling your Canva templates. *You’ll be signed up for my newsletter.

How to make money selling Canva templates

92 thoughts on “How to Sell Canva Templates & Make Money On the Side – A Beginner’s Guide”
  1. Thanks very much for this extremely easy to follow and helpful information. I have one question regarding selling templates. I have created my company manual using Canva. It is 77 pages long. People in my industry want to purchase it to use as a template for their company. If I sell the manual as a template will they be able to make changes to the manual is in their colors and lets them adjust the wording to fit their company? I am a bit confused about formatting as pdf because they are not editable. I’d also like help figuring out what to charge since it’s a massive document. I have another industry related manual (industry terminology). I’d like to sell. These may be questions that require a consult with you Please let me know

    1. If you sell it as a Canva template then yes, your buyers should be able to edit the template and then export the edited version as a PDF. This blog post explains the procedure.

  2. Super helpful post, Maliha! Thank you for being so open to sharing your learnings. As a newbie to looking at starting this in my free time to try and monetise the amount of time I spend just playing around with Canva, I have so many questions lol. My first is how it works if I upload my own fonts/graphics/photos to the templates? I would like to be able to go beyond what is offered on the free version of Canva without using their pro-features.

    Again – many thanks for sharing and for the inspiration!

    1. Thanks Jenna. Your buyers cannot use a custom font unless they own that font as well. As for using your own graphics and photos, that depends on how you use them. Understand that you’ll be responsible for setting the terms for how your buyers use those elements/setting up licenses, etc., unlike using Canva’s native photos and elements, wherein licenses are set by Canva itself, saving you time, work/effort to create your own license/terms.

  3. Hey Maliha, thanks so much for this guide! I’m planning to sell my template to a small group of people and I’m afraid that they’ll just share the link around and nobody will buy anymore. Is it possible to create new template links or set expiry times? Thank you!!

  4. Hello, you explained so much and im so thankful i just have a simple question about licensing. Can i sell highlight covers (not customizable) containing pro elements? I’m still new at this so there’s a lot of information that i need to know, thank you!!!

    1. Hello Ingrid, appreciate your kind words. You’ll find that the answer to your question has already been covered in the blog post above. Thanks!

  5. Hi i love this post it’s so informational and very well written but i have one thing to ask.

    I read that the “export as template” function was a “canva pro” feature, but when i checked back on canva, it isn’t anymore. I’m not sure if that’s a bug with my acccount or did canva revise their policies.

  6. Hi Maliha!

    This blog post of yours is a stream of golden nuggets! Thank you for creating this! I just have a question on how you created the license for your buyers? Can you share the process of creating one? Thank you!

  7. Nice to meet you Maliha!
    I’m Anita from Taiwan, I was so excited to find your website that provided so much valuable information to me! I’m also a graphic designer, my side biz actually. So I really want to build up a system like you to create much sales with my habit “layout design” !
    I decided to enroll your course to learn with you, before that I wanna confirm is there any coupon now I can apply? Looking forward to enroll your amazing course!

    1. Hi Anita, thank you for your interest. There are currently no discount codes for this, unfortunately. The payment plan allows you to pay less in one go, but do note that even though the initial payment is less, the two monthly payments combined will be slightly more than what you’d pay if you paid in full. I hope one of the payment methods will work out for you. Let me know if you have any other questions. Thank you again!

  8. Thinking of Etsy…I have heard horror stories of people purposefully saying that a store has stolen their ideas, etc. (even if it is not true) in order to keep out competition and that it keeps your store from running for an extended period of time while Etsy investigates it. I have wanted to start an Etsy shop, but because of this issue I have read it is better to use other platforms. Have you had any issues with this?

  9. This is so so helpful, thank you!!!
    I love designing on Canva, kind of like meditating as you say but I feel that my designing skills are not developed enough to see templates. Do you have any specific recommendations on online courses or blogs worth following to improve in graphic design?

    1. I’m biased, so let me start with my course – Side Income with Canva Templates has a design module and a template usability module. The course comes with some bonus base templates for beginners to work with. If you’re looking for free resources, the Canva blog has some great tutorials.

  10. This was extremely informative! I was looking at your shop, and you say “Note that the design is copyrighted to Maliha – the owner of this shop, and the designer/creator of all products available in this shop.” Is this because you are a Canva Certified Creative? Do you have to be a Canva Certified Creative to be the “owner” and sell Canva templates? Are you always the “owner” unless they purchase an extended license? Do you actually sell those as well? So sorry for all of the questions, Thank you!

    1. I’m the “owner” of what I’m designing, regardless of my status as a Canva Certified Creative. Some people may sell “ownership”, also known as creating white label work, but I don’t. Meaning, my buyers can use my templates and customize them to create an end-product, but they’re not allowed to recreate a template with my templates and sell them.

      1. Thank you so much for your response! I do have one more question if you don’t mind? You state on your site: “You may NOT redistribute or resell this product or modified version of this product in its editable template format.” So how would you suggest selling a template to a customer who would like to use it as an editable template in her paid course for her students? Meaning that her students would also have access to this editable template for their businesses? Would the customer need to purchase an extended, unlimited use commercial license? If so, how do you determine the cost if you have only have a one-design license from Canva? Thank you for your expert insights!

        1. Those are my business and license terms. If you wish to give people the ability to sell your designs as templates, whether in a shop or to their students, that’s your prerogative. As a business owner, those are decisions you will need to make, and so is how you wish to price your products.

          1. Thank you Maliha! Your blog has been extremely informative and helpful. Much appreciated 🙂

  11. Thank you so much for sharing all your tips, this is exactly what I wanted to do with my new blog.
    I will be pinning this article to help me set up my shop soon.

  12. HI! thanks for all the the great information. I do have a question…. I think I may be a little confused on the difference between a template vs digital download vs printable. For example is it only a digital download if the customer downloads the product and uses it on a website or phone, etc? And a template…. for example, I made a “Password log” and a “declutter checklist” that customers can download and print on their own (not editable)…is that just considered a printable, or would that be considered a template. I don’t want to name my products one thing, and they are really another. And I don’t want to place it in the wrong “category”. My shop is on Etsy. I’ve seen a lot of digital ideas….like save the dates and invitations, etc….I would assume that would be considered “digital” download?
    thanks so much!!

    1. A printable is something a user downloads and uses as-is. There’s no way for your buyers to change what you’ve made for them. A Canva template is a customizable design. Buyers require a Canva account to use a Canva template. When they open the template in Canva, they can then customize the templates with their own texts and images. They can change the colors or the fonts to match their brand, etc.

  13. Hi. I want to make templates for printable cards to sell on Etsy. I was happy that you can share as template with free account now. But I just discovered that if I download PNG from Canva, it’s in lower resolution, which is not good for printing. Do you know if I upgrade to Pro account. Sell to buyer with free account, will they be able to download full resolution as the template was created with Pro account? Or will they be able to download only lower resolution as they are free account user? I’m just puzzled.

    1. Typically, there is no difference between download resolution between the free and the pro plans as far as I am aware. Some things to note:
      – If you’re uploading a png file to Canva, make sure the original png fine is in high resolution.
      – If you’re downloading a Canva-made design in png, you can always create a larger dimension design. If you have Canva pro, you can resize any design with just a click.
      – Typically printers use PDF files and not PNG files. if that is the case, make sure you’re choosing PDF print from the download option; that should be a resolution appropriate for printing.
      – Keep in mind that Canva works with RGB colors and not CMYK. So that could be a reason why your printed colors may seem a bit off if you’re printing with a professional printer. Home printers that work with RGB colors should be fine.

  14. Hi Maliha

    This was super helpful. I am wanting to design some templates and was curious if you have found a way to ensure that only the purchaser uses the template and doesn’t just share the link to others to use? Any suggestions would be appreciated!

    Warm regards from Greece ?

    1. Thanks for your comment, Stephanie. The thing about selling digital products is that you cannot track all the ways people are using your products. That said, you can set up terms and conditions regarding usage and license, and if you do catch someone violating those terms, you can take action against them if you want to. However, again, keep in mind that selling digital products means that you are trusting your buyers to abide by the rules. And as far as I know, I believe I have mostly great buyers. Most people are 🙂

  15. Thank you so much for sharing this! This was so helpful!

    I had a quick question, I know you need the canva pro feature in order to share your template to your buyers.

    Do you know if I cancel my canva pro will customers still be able to buy my templates and access that link? Or does the link expire if I cancel my canva pro?


      Even if you cancel Canva Pro, the template links will still be valid and users will still be able to access your designs as templates. The only caveat is that you won’t be able to create new “share as template” links from your old or new designs.

      1. Canva has announced that Share as template is now a FREE feature!!! That’s right! You can now share your Canva designs as templates even if you have a free Canva account!!!

  16. Hi Maliha, I found this post via Google when searching for courses on selling Canva templates. I’ve been using Canva since its inception, but I had no idea until last year that people were selling templates! This is genius! I am a Virtual Assistant by trade, but I have been looking for ways to supplement my income with something more passive. I started researching everything right before the New Year, but I keep getting hung up on details like learning Etsy, etc. Your course sounds great and exactly what I am looking for. I just have one question, though: do you cover how to create the mockups? This is something else that I’m stuck on! Thanks!

  17. Wonderful post and information, thank you! Do you know if Canva allows someone to sell a final design as long as all of the design pieces are fully created by me and utilizing free elements (fonts, shapes, etc.)? So instead of providing the template link for someone to edit, I fill in the information and provide the design as a pdf? Ex: I create a birthday party invite and I fill in the details for the buyer, download, and email them the pdf to print or send on their end? Thank you!

    1. Yes to your first question as I have pointed out in this post. You will need to share the design as a template. Please refer to the section above titled “Preparing Canva template deliverables.” That’s the only way to sell Canva templates.

      1. Hi Maliha, I too have the same question as Nicole… just a little confused with your answer above sorry… so is that a yes, you can sell final designs as a completed pdf? Or no, you need to sell as an editable template? Thanks heaps for your time! I have found your blog so helpful =)

        1. Hello Amanda. Thanks for your comment. Nobody’s stopping you from selling your designs as PDFs. You can sell your designs however you want. But understand that that’s a different business, and this blog post is not about that. This post is about the business of selling templates. So that’s what I have covered here.

  18. Hi – To be clear about what the buyer receives, they are getting a PDF (blank or with a preview of the design) with a LINK to the shareable template? They aren’t getting a template which they then upload…right?

    Just want to be clear on that step.

    Do you remind buyers not to modify and resell your templates?

    Thanks much!

    1. Yes to your first question – there is no way to upload a template on Canva; that’s not how the app works.

      How many times you remind buyers, how and where, they’re business decisions you’ll need to make as a seller.

  19. Michelle Castillo

    Love this – so helpful! I’m wondering: If I upload fonts and create a design on my Canva Pro account and share a template link, will the buyer have access to those uploaded fonts? Or do they change?

    1. They’ll see the font, but they won’t be able to customize it as they will not have access to your custom font. It is best practice to use a free font available from Canva’s font library.

  20. Hello. I really like your blog post, I like the way you arranged them to look like a mini-ebook, with content and links, I think it looks awesome, and you inspired me to try to lay out my future blog post similarly. You also have a lot of information and steps, it’s awesome. I am going to use your post as an inspiration. Thanks for all the freebies.

  21. Hi Maliha, I love that you’re selling your Canva template course now as I’ve been following and waiting for your course! ^^*

    Will this course continue to be updated and are there office hours or any support that you offer like fb groups, email support, office hours etc? I’d really like to invest asap thank you! 🙂

    1. Hi Nana, thanks for your inquiries. I do provide email support for course content related questions as well as technical issues. And yes, there will be updates as needed and all future updates will be available to students for no additional cost!

      There is, however, no designated office hours as the course itself is self-paced and, I believe, easy to follow. Adding office hours would mean I’d have to increase course pricing. I tried my best to keep the price as affordable as possible, and especially so since we’re in the middle of a pandemic and global financial crisis.

      That said, there is one-on-one consultation that students can buy into if they need bespoke assistance.

      Hope this answers all of your questions!

  22. You saved me with this post! ❤️
    I’m so happy to find your blog.. you really answered a lot of my questions.. It’s been a while I was looking for something like that..
    Thank you so much
    And about your question :
    I actually interested more in childish design so I think I will start there and do couple of amazing designs for them..
    I read that you have course teaching us how to sell canva templates and you just exciting me to join this course but unfortunately I won’t be able to enroll in it, but when I’ll be ready I’ll enroll it for sure because that’s really all I want and need in this time..
    Thank you again for sharing us this wealthy of information and your experience.
    Wish you all the best!! ❤️

  23. Sophie Angell

    Wow, this blog entry is so in depth and very helpful. You’ve given me a great insight into getting started.

    On your shop, for example where you use your images to sell the template packs how do you create the mock up of the brochures as a whole, ie. you see two pages next to each other? Do you do that through canva as well or do you use alternative photo editing programmes in addition? Hope that makes sense.

    Thanks for all the insight so far.

  24. Hi Maliha,

    Great post! I’m interested in knowing how do you keep your buyers from resharing that link out? Is that even a concern/should it be a concern? I’ve been debating this for some time but haven’t had the time to dive in. Now that I do, i’m concerned about people just taking my link after they purchase and reselling/gifting to others?

    1. Hi Tammy, there’s really no way to prevent people from sharing links to the templates. That said, I honestly believe that there are more good people in the world than bad apples 🙂 So, I do my part (shop terms and license information) and then I let things go.

  25. Highly informative post! Thank you so much.

    I have been thinking of selling Canva templates, and this post covers everything in complete detail. I have one question though : If my Canva pro membership expires, will the link to the shareable templates still be valid? (If I created the templates while my membership was active).


  26. I am interested in using Canva to create and sell Birthday invitations on Etsy. If I design them using Canva elements, will I be able to share an editable link and is it allowed? I thought I read you could only sell on Canva itself?

    1. Hi Claudia, you can sell Canva templates even when you use Canva elements in your design because on the other end, the user will also need to be on Canva to edit your Canva templates, and as Canva users, they will have the permission to use Canva elements. Note that you’re not selling Canva elements here, only the templates. The elements are already available to all Canva users.

      1. Hi Maliha,
        Thank you so much for this informative post. I already bookmark this article!
        Back to step #3, practice with the free element, so if I upload my template with those free elements, so people with a free account can use it, right?

        And, can we use images/picture/photos from Canva for our template? I mean, if I want to create a template for bloggers, can I use photos or elements that existing on Canva or should I use my own photos?

  27. Thanks so much for this post! It answered a lot of my questions but I do have one. I want to sell my digital products on Etsy first. But I also want to be able to start an email list so when I do convert to a website with more products….can you use a landing page from advertising on FB or IG as a way to get emails without a website? Once I get the emails it would direct them to my Etsy store?



    1. Hi Emily, for building an email list you can use a landing page from your email marketing platform (ConvertKit for example), and if you have a lead magnet or opt-in freebie that targets your ideal customers, then that’s a good way to build an audience base. Just be careful that you’re actually targeting people who will potentially buy from you. Pinterest is a good way to get traffic, whether it’s to your Etsy shop or your landing page. I actually just launched my course Side Hustle with Canva Templates. If you’re serious about growing your Canva template business, I recommend checking it out!

  28. Hi

    I was wondering if there was an easier way to link the templates for ‘bundles’. For example if you sell a bundle of 10 templates, do you then have to supply the 10 individual links or is there a way of linking to the entire folder?

    Thank you!

    1. I’d advise you to share ten individual links. It may seem like a bit of work, but that comes with the territory. You wouldn’t want to share a folder for a multitude of reasons. Giving access to a Canva folder means others are accessing a folder on your account. Also, then you will be sharing a design, not a template. Templates are different in that when people click on a template to open, it creates a copy of the design in their Canva account, they do not actually have access to your original design.

  29. This was an amazing post Maliha. I learned so much. The bad part is that I learned that I shouldn’t sell Canva templates. LOL I have a blog about something totally irrelevant to Canva templates but I love designing pins. My pins aren’t near as good as yours but they are just okay. I’m actually getting better at designing. I look back on my pins from 3 years ago with my first blog and I just want to crawl under a rock. I mean, what in the world was I thinking?! LOL. I do have a digital Etsy Shop so maybe I will put them in there. What do you think? Take care and I love your blog!

    1. Hi Julie, I do make a significant income from selling Canva templates on my blog, but I make even more selling on Creative Market, Etsy and a couple of other platforms combined. This post focuses on selling on your blog specifically, but if you’re willing to learn and work on it, you can still make a significant side-income by selling your products on Etsy and some other platforms. As for design, trust me, my past designs make me cringe too! It’s about the practice you put in and a willingness to improve. If you have that combination, you will get better at it, and you can make money with Canva templates 🙂

      Didn’t want to turn a comment into a sales pitch, but I do have a course coming up on May 25 which is now on pre-sale and you can grab it for a super discounted price! I can send you the link if you want to 🙂

  30. Thank you so much for this amazing post! I am just starting my Canva template business and your post answered most of my questions. Have an amazing day!

  31. Wow! That was a wealth of information!
    Thank you so much.

    I’m a designer and blogger and about to start working on my first digital product creating Instagram templates so this blog post really helped me better understand how to plan everything. I’m still a little confused about the Pinterest integration but I will do some digging around!

    All the best,
    Marina @

  32. Fo | Mama & Money

    This was a very helpful article. I recently started selling Canva templates and creating the download pdf instead of leaving it as virtual (with a purchase note with links) is much better. I do wish that there was a mockup site that didn’t require photoshop. Do you have any recommendations?

    1. You can use SmartMockups. It has some free mockups, but the premium membership offers you a lot of options and templates.

  33. Hi! This post was super helpful to me. Thank you! I was wondering how you added the drop downs in your listings for DIRECTIONS, TERMS & CONDITIONS, and LICENSE? Thanks!

  34. Hey, Maliha.
    I was just trying to contact you regarding my blog.
    I would like to create and promote my blog for free. On my blog, I sell free printables that users can download to make productivity easier. So, what I wanted to ask you was: is there any way that I could start up my blog – Organisable – and give away my freebies, without having to take any money out of my pocket?
    If there is, what would you suggest using, maybe in terms of mailing lists, social media, domains etc.?

    1. Starting a business typically takes some money, but sure, there are some free options. Starting is better than stalling, after all. As for domain, a custom domain will always cost money. I recommend ConvertKit for mailing list, but Mailerlite will get you started for free. I find the platform clunky, but it is free for the first 1000 subscribers. Pinterest will get you started with getting traffic to your blog. Personally, I only use Pinterest. I do have social media accounts but I do not use them because of time constraints. Feel free to visit my resources page for my recommended tools and resources.

  35. Hey Maliha,
    I love this post but I don’t have a lot of time to set this all up. I was wondering if you have thought of setting up an affiliate program for your templates.
    Basically you would set up affiliate links to your shop. If someone buys a template you get some money and the person who referred them get some too.
    Juat a thought

    1. Thank you, Jenelle. I may consider this in the future, but for now, there are other priorities. Thanks for your comment and kind words, appreciate it!

  36. Thanks for this amazing blog post! I have two questions:
    – That shareable link to the template; can anyone with that link access the template? I.e. can the buyer share the link with anyone to also copy that design to their account?
    – If you use pro elements in your template, can a buyer that uses a free account use thoses pro elements? As it’s a template? Or should you stick to just the free resources? That would be a shame as we designers need a pro plan anyway.

    Great post and I so agree on not to partake in the race to the bottom!

    Kind regards,

    1. Hi Simone, thanks for your comment.

      – Yes, anyone with the shareable link can access your design. But that’s how it is with digital products or most products really. You just have to trust the buyer to be honest and ethical. Most of them are. Some may default, but again, that comes wiih the territory.

      – So, I mostly use free elements, but I end up using some premium photos sometimes. But it’s a template and users are supposed to use their own, or pay for premium elements. The photos are mostly used to display what a finished product may look like. The important part is that if you have premium elements/photos in your templates, you disclose it within your product description and let potential buyers know that you’re only selling the template, not the license of any of the elements/photos used. (Feel free to take a look at one of my product descriptions in the shop.)

  37. Hey Maliha,

    This is such a fantastic blog article, I hope to implement something similar within my business soon! Quick question, when using stock imagery in your templates, where do you source imagery to ensure appropriate licensing in the event someone doesn’t swap it out? Especially for social posts, I know many stock sources can have some limitations, even with extended commercial use licensing. Thanks!

    1. Hi Heather, it seems like you’re asking multiple questions here. It all depends on what you’re doing with your images. The templates I sell and the photos I use for that have one type of use, social posts created to promote your own products fall under another type of use, and if you’re a digital marketer and creating posts for someone else, then that would fall under commercial use if you’re using photos that are licensed to you to create these social posts for your clients.

      Since this is a post about selling Canva templates, I’ll tackle your question from that angle. For my Canva templates, I keep things simple and use Canva photos for all templates. Within the product description, I mention very clearly that I am only selling the templates and not the licenses to the images. My buyers are responsible to swap the template images, or, if they have a Canva account (which they do since these are Canva templates I’m selling in the first place) then they have the permission to use these photos anyway in case they need to leave an image as is.

      As for all other types of use, it is hard to say because image uses vary depending on your usage and the particular terms of a stock photo usage. You just have to do the work and read the terms when sourcing these images to make sure you’re within the right to do what you intend to do with them.

  38. Thanks Maliha! You have built something so similar to what I have been looking to build for the past 1-2 years and have been failing on where to even begin. I have started to make the transformation on my blog (I didn’t even have a sign up for emails before yesterday!!!) and hopefully your advice will help me! Thanks again!

    1. Thanks for the kind words, Lysha. Don’t beat yourself up, it’s about learning and growing, and failure is just part of the deal. One baby step at a time, right? 🙂 Good luck!

  39. Hey,
    cool post! Thanks 🙂

    I have a question regarding the canva templates. I have a premium account and I create templates from scratch, but I use elements from canva. Can I create templates using photos and elements e.g. icons and sell them then?

    1. Yes, you can. I’d add a disclosure in the product description that you have used Canva’s native photos/elements in your templates. Also mention that if these are premium elements, your buyers will need to purchase those elements, or use them for free if these are free elements.

  40. Amazing post! I just started with blogging but I have a desire to sell my own stuff on it as well someday.

    Thank you this was very educational and inspirational. I enjoyed the content, your blog and templates looks amazing as well.

    When I see such a great blogs like yours, I have to sit behind my desk and start creating and improving mine 🙂

    I am defenitly saving this blog post for the time when I am gonna be ready to start creating my own products.

    Thank you again!

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