How to Make Money Selling Canva Templates on Your Blog

17 min read

This post may contain affiliate links. Meaning, I get a commission if you purchase through my links, at no cost to you. Read the full disclosure here.


How to sell Canva templates and create a passive income stream from your blog.

How many income streams have you got?

The thing about money is that it’s never really a given.

I learned this the hard way a couple of years ago.

There’s no guarantee in life. You could lose your job without notice. Your business could tank. If you have someone you can count on if and when things go south, great!

But not all of us have that luxury.

That’s one of the reasons why I started this blog back in May 2018. I wanted to create a system that will sustain me if I were to lose my job, or if there came a day when I wouldn’t have anyone or anything else to fall back on.

I mean, there’s no guarantee of anything, even this blog may tank, but I wanted to at least give myself a chance in and when things went bad.

Now, figuring out how to monetize this blog was tricky at first. I knew I wanted to create a passive income stream, so I went for affiliate marketing. However, soon I realized that to make a sizable income from your blog, you need to diversify your income even within the blog.

Most bloggers do not count on only one revenue stream. Look at bloggers like Pat Flynn of Smart Passive Income or Melyssa Griffin, or Michelle of Making Sense of Cents. These guys all have multiple things going on their blogs. Affiliate marketing, courses, sponsored posts, ads, and whatnot.

[Related: 10 Ways You Can Make Money from Your Blog]

So, as I was learning the ins and outs of blogging, I started to brainstorm about the different ways I could use this platform to diversify my income, but still stay within my niche.

And that’s how my Blog Shop was born where I now sell Canva templates.

In case you’re curious, in today’s post, I’ll walk you through how you can start a Canva template shop on your blog as well!

What is Canva?

You must be living under a rock, my friend!

So, for you, my dear cave dweller, here’s a little primer on Canva:

Canva is an online graphic design tool for EVERYBODY! In essence, you can be a novice and still create something beautiful with Canva.

Who Should Sell Canva Templates?

Now, I want to be clear about something here.

For you to sell Canva templates (or any kind of design), you need to have a decent handle on good design practices. Canva makes the process of creating graphics and layouts simpler/easier. But it cannot magically make your products pretty or high-converting. That’s on you to figure it out.

For users who want to create things for themselves, they can take advantage of Canva’s native templates. Basically, Canva has a huge library of beautifully designed, pre-made templates that one can use to customize to their needs.

But if you’re going to sell templates, you cannot use a Canva template to customize something and sell it as your own. That’s unethical and illegal. You’ll need to create something from scratch, and that requires a good handle on design principles.

You don’t need to be a pro, but some knowledge about good design is expected, or else you have no business designing and selling your creations.

Now, if you’ve never used Canva before, I want you to stop reading this post, and go open a Canva account (it’s free to create an account and start using it), and sign up for the free Pro trial month, so that you can get familiar with the features and functionalities.

The other aspect you need to consider is whether it makes sense to sell Canva templates on your blog. Who is your blog audience? Do they need Canva templates? Does selling Canva templates go with your blog niche in some way or fashion?

Think Outside of the Box

Let’s say that you have a vegan lifestyle blog. Now, on the surface, it may not seem relevant to sell Canva templates.

But here’s the cool think about selling and marketing. It all depends on how you position yourself. I’m not asking you to rep off your readers, but maybe if you positioned yourself right, there’s a market for Canva templates even for readers of a vegan lifestyle blog.

For example, could your readers use recipe cards? Maybe your readers are busy working men and women, who’ve just turned vegan. Perhaps they really need some printable recipes. You could easily create some recipe cards with Canva (or even an eBook) and sell that on your shop.

You could offer these as printables, or, you could sell them as templates for your readers to customize and give them a more personalized look!

Essentially, it comes down to whether or not you can find some use of these products for your readers, and if you can convince your readers that they’ll benefit from these products. 

(And if the blog is a no-no, but you know you have the skills and you still want to make some money off of selling Canva templates, there’s still Etsy and Creative Market where you can sell your digital products.)

Things You Can Create to Sell with Canva

As I said, Canva is an online graphic design tool for everyone. It’s something like a graphic-design-for-dummies thing. So, naturally, you cannot expect complicated design capabilities that you may be used to from Photoshop or Illustrator.

That said, Canva is useful when you need to create simpler but high-quality things such as social media graphics and banners, blog graphics, workbooks, media kits, infographics, brochures and flyers, eBooks, presentations, posters, pretty documents, etc. Based on what your audience’s needs are, you can create an array of graphics/templates for them.

Just make sure that your products are unique and created from scratch by you. Do not take a Canva native template and customize it to make it look different, then sell it as your own. 

How Much Money Can You Make By Selling Canva Templates?

This is a tricky question to answer. In any and all business, how much money you can make depends on a variety of factors.

First of all, are you selling the right things to the right people? (Has to do with understanding your audience.)

Additionally, are you promoting your products enough and do you even know how product promotions work?

Also, are you pricing your products properly?

And all of that assuming that you’re creating first-class, super high-quality products.

Here’s something to compare: I make anywhere from $200 – $600 a month selling Canva products. I sell on this blog, and I also sell on Creative Market. I earn most of it from the blog shop, and about $50 – $100 from Creative Market.

It took me about 3/4 months to start making a consistent $200 at the minimum from the shop.

My promotional tactics include sharing my products on Pinterest, and occasionally on my Facebook page. Although, most of my sales come from Pinterest traffic.

Note that I’m a side-blogger, so naturally, I do not spend enough time promoting my products or creating new products (which is important if you want to sell more). The bulk of my time on this blog is spent creating content and promoting blog posts rather than products. So, there’s that.

Also, I have been told that my products are quite pricey. That’s probably not untrue. But that’s because I sincerely believe that’s how much I should make given the quality of my products (I do believe I have an eye for good design!), the time I’ve spent perfecting them, and my refusal to partake in the race to the bottom.

Every now and then, however, I play with the prices to see if I’ll make more money. For example, at the time of writing this blog post, I’m having a 50% shop wide sale. I want to see if the reduced prices will bring in more sales, and if they do, maybe I’ll consider changing the prices.

However, from past experience, I’ve noticed that it really doesn’t matter. People who like your products will do their best to buy from you. Even if it means they’ll have to wait a bit to save up enough money. And those who won’t buy from you due to your higher prices, well, you can make up for that from selling the product to another who WOULD pay the higher price.

For example, let’s look at the following scenario:

Let’s say that you have two products. One of them costs $10, and the other costs $50. If you want to make $100, you’ll only have to sell two of the $50-product, and 10 of the $10-product. Would it be easier to sell 2 expensive products or 10 of the cheap product? Well, that depends on your audience, your blog/shop traffic, etc.

In my case though, I have found that I tend to sell more when my products are priced higher than lower.

So, how much can you make from your Canva templates? I’d say if you’re a side blogger and you do things how I do, you can potentially make $200 – $600. More if you have more products (at the time of writing this post I only have 15 products on my shop), and you promote your products more, and if you figure out a pricing structure that works for you!

The Side Blogger Shop Screenshot
The Side Blogger – Blog Shop

Prerequisites for Selling Canva Templates on Your Blog

Before you start selling, of course, there’s some work to be done.

Set Up Your Blog

Assuming that you’re selling on your blog, of course, the first step is to set up your blog! Most blogging platforms come with eCommerce capabilities these days. But if you’ve been around, you know that I prefer WordPress over other platforms any day!

So, that’s what I’ll be referring to in this post.

To sell products on your blog, you’ll need to set up a self-hosted WordPress site.

The process begins with buying a domain and hosting plan. There are plenty of companies where you can buy domains and/or hosting from, but my recommended hosting company (and you can purchase a domain from them also) is SiteGround. This very blog is hosted with SiteGround as well, and I have been a happy SiteGround customer for a couple of years now.

After you have purchased domain and hosting, you’ll have to set up WordPress. You can refer to this post for a step-by-step tutorial to set up WordPress on SiteGround.

Once the setup is complete, you’ll need a theme that supports WooCommerce — the eCommerce platform built for WordPress users. There are plenty of WordPress themes but look for one that specifies compatibility with WooCommerce.

I personally prefer (and have this very blog and shop built with) the Astra + Elementor combo. Astra is a high-quality WordPress theme with WooCommerce compatibility, and Elementor is a page builder plugin for WordPress.

If you do not have the time or the skills to use a page-builder to design your site, you can always count on StudioPress to have some out-of-the-box, pre-made, high-quality templates! Most of these are already Woo-compatible and since they use the Genesis framework, they’re super easy to use.

And did I mentioned they’re super high-quality?

Set Up WooCommerce

WooCommerce is the eCommerce platform built to work seamlessly with WordPress. It’s a powerful platform with many options and features and even further addon capabilities.

WooCommerce is a plugin that you install on your self-hosted WordPress site. It’s as simple as installing and then activating any other WordPress plugin, however, you do have to do some “extra work” to set up a system where you can collect payments and such.

For more on WooCommerce setup specifically for selling digital, downloadable products such as Canva templates, please refer to the following blog post: How to Set Up WooCommerce to Sell Digital, Downloadable Products

Sign Up for Canva Pro

Canva has a free as well as a pro version.

The free version is a decent platform and enough for most solo users. However, even as a solo user you have some clear advantages with the Pro account. For example, you can do things like use well over 2-million premium stock photos for completely free, or create PNG graphics with transparent background, install custom fonts you own, and much more.

However, if you plan to sell Canva templates on your blog (or any other platform, really), you should definitely sign up for Canva Pro. If you’re making money from selling Canva templates, it’s only fair that you’re on Canva’s paid plan.

And also, when you sell templates, you’ll need to use the feature that allows you to share your designs as templates, which a premium feature available only to Canva Pro members.

So yes, MOST DEFINITELY sign up for the Canva Pro plan. The good news is that you have a whole month of free Pro trial if you want to check things out before committing to the paid plan.

The System of Selling Canva Templates

Let’s now look at the entire system of selling Canva templates on your blog to create a passive income stream.

Figure out Which Products Will Sell

We’ve already touched on this before. Your shop’s success depends on understanding which products will sell, and that essentially depends on understanding your audience and their needs. Your first task should be to figure out what your readers will buy.

Sometimes it’s obvious, other times, you have to do some digging.

For example, before I set up my shop, I had a blog post where I talked about designing media kits for bloggers. I also offered a free media kit template to those who signed up for my newsletter.

Guess what happened?!

All of a sudden I was getting 10s of subscribers per day! They all wanted the free media kit made with Canva!

I was already contemplating a Canva template shop at that time, but the sudden surge in email list signups for that media kit confirmed that I was on the right track, that there was a demand of this.

You can try out something similar. It’ll not only tell you whether or not people are interested but if you offer the right product, it’ll also help grow your email list.

Other ways to find out about which products to sell:

  • Ask people. Write a blog post and ask your readers to leave a comment with their recommendations.
  • As on Facebook groups. Hold a poll or just ask people to comment.
  • As your email list subscribers for suggestions.

I once asked my subscribers, and several of them responded with their request for eBook templates. That’s how I decided to start selling them.

Design the Products

Canva has a lot of pre-made templates that you can take inspiration from. However, it’s one thing to take inspiration from, and another to copy something or take a template and make some adjustments.

If you cannot come up with your own designs, then please, forget selling designs for now. Either learn the skill first or find a different way to monetize your blog. There are plenty!

However, the thing with pre-made templates is that they’re already on Canva. So, why would someone pay you to purchase a similar template?

Your designs need to be sufficiently different, and better quality, if you want people to pay you.

So, be careful where you draw your inspiration from.

Personally, I follow artists on Instagram and often like to spend my time going over other designers on Etsy or Creative Market, Behance, Dribbble, 99u, 99Designs, etc. I’m always trying to soak up whatever I can.

Once you have a solid grasp on what you want to sell, design the template(s).

Prepare Deliverables

When you create a design in Canva, you share it with your buyers as a template.

Again, to be able to use this feature, you’ll need to be a Canva Pro member.

Once you’re done designing, you need to do the following:

  • Get the sharable template link from the design.
  • Create a PDF which will contain the sharable template link.
  • Add the sharable template link to your PDF.

Once done, and you’ve created a product, you’ll set this PDF as the deliverable so that when someone buys a product, they receive this PDF. Once they have the PDF, they can then access your design.

Here are the steps:

Get the Shareable Template Link

In the design window that you’re creating to sell, click on the share button, and then at the bottom of the section that just opened up, click on the arrow to open a dropdown. Then choose “Share a link to use as template”.

Get the "use as template" link; this is the link you'll share with your buyers.
Get the “use as template” link; this is the link you’ll share with your buyers.

This is the link you will share with your buyers. When your buyers click on this link, the template will automatically open AND create a copy of the template in their own Canva account.

Back in the days, this was a tedious process as they didn’t have the share-as-template option. Basically, you’d have to remind your buyers to not start editing the master design and make a copy of the design first.

As you can guess, a lot of them forgot to do this part, which meant extra work for you. You’d have to constantly be on the lookout if any of the master design changed if they did, you’d have to fix them. It used to be a time consuming, and not too efficient process.

But now that we have the option to share the designs as templates, your master design stays safe and untouched. 

Create the PDF and Add the Sharable Template Link

Just like you’d create any design on Canva, you start with a blank US letter size document. Add some text to this document, your logo, your business info, etc.

First, search for “US letter” in Canva search bar in the homepage after you log on.

Create a US Letter size PDF in Canva
Create a US Letter size PDF in Canva

In the PDF, you could thank your buyer for the purchase, and direct them to click the link to access the template.

Remember that in Canva, you cannot make part of some text into a clickable link. In Canva, the link is applied to a whole element.

Here’s a video of what you could do:

When you insert the link, make sure to use the one you copied in the previous step — the “use as template” link.

Once everything looks good, proceed to save the document, and use “PDF Print” format to save it. Remember, the link will only work when you save it as PDF.

Add A New Product On WooCommerce

Adding a product in WooCommerce is simple enough — just like adding a post or a page — with the exception of added fields for adding product images, price, inventory, etc. Here’s a quick rundown:

  1. Go to WordPress Dashboard > Products > Add New.
  2. Add your titles and descriptions. WooCommerce has two separate description boxes. Remember that the top description box in the WordPress product editor is the one that shows up underneath the product images in the actual product page on the site. And the description box that is at the bottom of the product editor page is the one that shows up at the top, next to the product image, in the actual product page.
  3. You also have two different places, within the WordPress product editor page, where you can add images. One of them is the “product image”, which is the main product image that shows up in the Shop page, as well as the first (larger) image that people see in the single product page. The other section is the “product gallery”, which is where you can add more photos. In the single product page, these are shown right below the main image. But if you click on any of these, the top-main image is replaced by the one you click.
  4. Towards the middle of the product editor, you’ll see the section where you can do all the fun stuff, like, setting the price, adding the actual downloadable product, etc. Let’s take a close look!
    (Follow the images!)
Choose “simple product”, and check both virtual and downloadable.

Make sure to choose “Simple Product”, and then check both “Virtual” and “Downloadable”.

Typically, you wouldn’t need the “Virtual” option, but I have had issues with downloads when I didn’t have that option checked. So, make sure to check both.

Under the “General” tab, set your price, and add the files your buyers will be able to download upon purchase.

You can also set a download limit and expiry if you want to. If you do not want to set any limits, just leave those blank.

Set inventory if you want.

Under the “Inventory” tab, you can set up how many products you’re selling. These are digital products, so, technically, you do not need to set a limit or have inventory. It is totally up to you whether or not you want to set a limit to how many of these products you’ll sell.

Also, since they’re all digital, downloadable products, there is no reason to allow backorders.

I also make sure to check “Sold individually”. Nobody needs multiple copies of the same digital product by mistake. It may cause confusion if someone accidentally chose more than one product; then you’ll need to deal with refunds and you don’t want to waste time with that.

You’ll also see places for adding product images. One of them is the main product image that shows on the shop page. The gallery is where you add additional images. Potential buyers will be able to see them in the single product page. These additional photos are meant to give the potential buyers a better understanding of what they can expect from the product.

Add product images.

There are more options inside a product page, but they’re not necessary to start selling a product. If you want to learn more in-depth about some of these features, please refer to the WooCommerce setup tutorial for digital products.

Once you have added your product and you have clicked “Publish”, your item will be available for others to purchase.

Please DO check out the post I linked above, as it has more in-depth information for WooCommerce setup and best practices for selling digital and downloadable products, specifically!

Make Your Products Desirable to Potential Buyers

Now that you’re set to sell your product, it’s time we talked about things you can do to increase your sales.

You see, designing beautiful products isn’t enough, your presentation is just as important to increase sales. I have a post right here where I go into details of how to create beautiful product images: How to Create Digital Product Images with Photoshop to Skyrocket Sales

For example, here are some product images that are just phenomenal!

[Source]
[Source]
[Source]
Freepik and Mockupworld are my favorite source for all kinds of free and paid mockups. use them to create breathtaking product images. Make them so stunning that people won’t be able to let go or forget about your products until they get their hands on them.

Promote Your Products

I love Pinterest! As many of you already know 🙂

I get most of my customers from Pinterest. And as you know, getting traction on Pinterest requires creating amazeballs Pin graphics.

Also, make sure your theme is ready with rich Pin data, so it shows product price, title, and description on Pin. Not all themes (including the ones that are WooCommerce compatible) come prepped with these codes.

In short, when activated through the Rich Pin Validator, Pinterest shows useful information such as product price, title, description, etc. here’s what a product pin looks like from my blog shop.

Product rich Pin from TSB Blog Shop.

If your theme is not equipped to show rich min information, you can add a code snipped to make sure they show up.

You’ll need a plugin called My Custom Functions. Go to the custom functions plugin (Dashboard > Settings > PHP Inserter), add the following code right below all the other codes you have added so far, and then save.

//WooCommerce Metadata
function add_open_graph_meta(){
	if( is_product() ){
		$product = new WC_Product( get_the_ID() );
		echo '<meta property="og:price:amount" content="'.$product->price.'" />';
		echo '<meta property="og:price:currency" content="'.get_woocommerce_currency().'" /> ';
		/* Hardcode a product brand here or get the term from a plugin*/
		echo '<meta property="og:brand" content="Your brand" />';
		// Get the product rating if it has been rated
		if ($product->get_rating_count() > 0){
			echo '<meta property="og:rating" content="'. $product->get_average_rating().'" />';
			echo '<meta property="og:rating_count" content="'. $product->get_rating_count().'" />';
			echo '<meta property="og:rating_scale" content="5" />';	
		}
		// Get in stock & out of stock
		if ( $product->is_in_stock() ) {
        	echo '<meta property="og:availability" content="in stock" />';
    	}else{
			echo '<meta property="og:availability" content="out of stock" />';	
		}
	}
}
/*Add da hook */
add_action( 'wp_head', 'add_open_graph_meta' );

Also, make sure to create beautiful Pin graphics that other Pinners will be tempted to click on. Hook them with great visuals from start to finish, until a potential customer converts to a buying customer.

Aside from Pinterest, also promote your products on any other social media platform you use, as well as your email list. Let your subscribers know when a new product is out, a few of them will likely convert.

And that’s it!

Let me know if you’re thinking of selling Canva templates, and if so, what do you plan on selling? Also, let me know in the comments if you have any question regarding selling Canva templates. I’ll be happy to answer 🙂

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How to sell Canva templates and create a passive income stream from your blog.


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