How to Be a Pinterest Boss in Less Than 30 Minutes And Drive Massive Traffic to Your Blog

21 min read

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How to drive massive blog traffic with Pinterest.
No really, see, it says above that this blog post is a 21-minute read!!!

This wasn’t a clickbait!

Err, moving on … here’s what I can guarantee today. If you read this long-ass post thoroughly, this all-around Pinterest tutorial will help you understand the platform, implement killer strategies, and drive massive traffic to your blog. So, while the post should take an average of 21 minutes to read, more or less some depending on your reading speed, I suggest you take a bit longer and REALLY internalize everything that I’m saying here.

Ready? Let’s start!

If you’ve been around TSB long enough, you know that I drive most of my website traffic via Pinterest.

There’s a reason for that. A few in fact!

  1. Pinterest is a search engine just like Google, but instead of scouring through EVERYTHING on the Internet, Pinterest searches content only on its own database. This means, getting people to find your content is a whole lot easier on Pinterest than it is on Google.
  2. While Pinterest is a search engine, it has social media like features. To start with, you need to have a Pinterest account in order to Pin (submitting/sharing content on the Pinterest platform is called “pinning”). Other pinners (those with Pinterest accounts) can follow your account and you can follow theirs, you can leave comments or receive them, use hashtags on your Pin descriptions, are some of the very social media-like features you can enjoy with Pinterest. These features also make it easy for other Pinners to find your content.
  3. Pinterest is a visual search engine. A big part of your success on this platform depends on how well-designed your Pins are. And if you know anything about TSB, you know I’m big on this. I love good design, and I don’t mind spending quality time designing Pin graphics. Which makes Pinning not only something I do to drive traffic to my blog but also something I enjoy doing!

If you’re a new blogger, instead of trying to learn SEO, I suggest you start by learning Pinterest first. And when you have a few thousand followers and a good amount of daily traffic to your blog from Pinterest, then you can diversify the methods in which you drive traffic, including but not limited to, learning SEO and other social media platforms such as Instagram, Facebook, Twitter, etc.

Subscribe to the email list if you wish to download the ultimate Pinterest Workbook!

In this post:

My Website Stats (for Reference)

And now, allow me to show you exactly how I drive traffic to this blog with Pinterest.

As of writing this post, TSB is about 21-months old, and below you’ll see my traffic stats from Google Analytics over a 30-day period, as well as Pinterest stats, to prove to you that I mean business.

Let me start with my overall traffic.

My Google Analytics Stats

Traffic to The Side Blogger, from Google Analytics

Traffic channels for The Side Blogger, from Google Analytics

Social channels for traffic to The Side Blogger, from Google Analytics

There are three figures above.

  1. The first one shows you an overall performance of The Side Blogger.ย  About 10.5K users and 23.5K pageviews. Not too bad for a blog that’s less than 2 years old by a complete blogging newbie!
  2. The second one shows you the traffic channels. Google breaks them down by 4 categories: social, direct, organic, and referral. Pinterest traffic falls under Social traffic.
  3. The third figure shows you how much traffic I get from Pinterest. If you pay attention to the boxed area, you’ll see that over a 30-day period, more than 80% of my total traffic came from Pinterest.

As I said above, I drive most of my traffic from Pinterest. I showed you these graphs and figures to prove it to you that I’m telling the truth ๐Ÿ˜‰

Now here’s the thing, if I were to aim for this kind of traffic from Google alone, it’d take me at least a few more years or longer to get where I am today.ย 

I have neither the time nor the patience for that. Do you?

Let me tell you something.

I’m not discouraging you from learning SEO. I’m an ardent student of SEO myself, but I also understand that SEO isn’t something that pays off in just a couple of months; not unless you’re blogging full time and writing amazeballs blog posts every single day, and you know some influencers who likely owe you some favors and are willing to share your links on their already established platforms.

I blog on the side just for a few hours every week, and I’m also prone to losing motivation unless I see some results. Nothing crazy, but I wanted to start making at least a thousand bucks per month by the first three years of blogging, and guess what? I hit that number only at 14 months! And I have Pinterest to thank for that.

So, if I’ve managed to spark your curiosity, sit tight, and keep on reading, because I’m about to spill my guts and show you EXACTLY HOW I get the traffic that I do on this blog, from Pinterest.

Let me show you some Pinterest stats now.

My Pinterest Stats

Below you’ll see a screenshot from Pinterest followed by an explanation of the numbers and graphs, just as I did with the Google Analytics stats above.

The following stats are for over a 30-day period, the same date-range as the ones from Google Analytics.

Pinterest Analytics for The Side Blogger

The “impression” stat refers to how many times someone saw one of my Pin graphics.

The total audience reached over this 30-day period was over 800 thousand!

And there was a total of 52.4K+ engagements by over 24k total audience.

What you do not see above is that I have over 10K Pinterest followers (follower count is not that important, I’ll tell you why shortly.)

What I also haven’t told you yet is that while my blog has been live for 21 months (as of writing this), I have been using Pinterest for only about 15 months or so. Which is to say that I went from ZERO to the stats you see above in just over a year.

Not too shabby if I say so myself!

Considering all of the above, I figured it’s time I showed you how I get the traffic and engagement that I do so that you can take advantage of all that I’ve learned about Pinterest and use them to drive traffic to your own blog!

What You Can Expect from This Post

You can get some honest insights into my own Pinning techniques that have resulted in the stats I just shared with you above. My personal techniques may differ from others who teach this platform. The thing is, I’m a side-blogger. Time is of the essence, and my practices are based on how I can maximize the output for the minimum amount of effort and time.

In short, I’ll show you how you can drive traffic to your blog with Pinterest as a side-blogger yourself.

Here’s what I plan to highlight in today’s blog post:

First, the usuals. For example, how to set up Pinterest the right way (important!) which includes: how to write bios, how to set up boards, some pinning strategies, and finally, a few MYTHS ABOUT PINTEREST that are floating about out there in the blogosphere.

But before we get into all that, let me give you a few more reasons why you should read this post and follow my guidance when it comes to Pinterest.

Why Should You Heed My Advice on Pinterest?

You may be wondering, why me? I mean, there are plenty of awesome, veteran bloggers out there talking about Pinterest, so what makes ME so special?

Why indeed!

I’m glad you asked ๐Ÿ™‚

You see, I’ve compared some of my stats with other big-name bloggers and digital marketers who happen to teach how to use Pinterest. Now, the only stat I can see on someone else’s profiles are the total follower count and monthly average views.

And after comparing my stats with theirs, I’ve reached the conclusion that I’m doing pretty well! I’m about to share some of the stats with you as so you can see for yourself.

Some Power Pinners

Pinterest profile of Jenna Kutcher
Pinterest profile of Jenna Kutcher
Pinterest profile of Melyssa Griffin
Pinterest profile of Melyssa Griffin
Elna from Twins Mommy
Elna from Twins Mommy
Pinterest profile of Create and Go
Pinterest profile of Create and Go

And finally, my own!

Pinterest profile of The Side Blogger, a.k.a. this blog!
Pinterest profile of The Side Blogger, a.k.a. this blog!

Here’s the thing: I took these screenshots all at the same time. So, the monthly viewers’ stat you see on those screenshots are all for the same 30-day period. And as you see, I’m driving more traffic that two of the big names out there (Jenna Kutcher and Melyssa Griffin) but falling behind from Elna of Twins Mommy and also behind from Create and Go.

The thing you need to know is that all of the bloggers I have mentioned above teach how to use Pinterest, and every single one of them (EXCEPT for me) have been using Pinterest and have had their blog for WAAYYYY longer than I have. Each of them has YEARS on me!

Anyhow, all that is to say that all things considered, I’m doing pretty dang GOOD with Pinterest if I say so myself!

So, if you’re a side blogger like me and a beginner at that, who better to teach you the ins and outs of Pinterest than me???

Now that that’s out of the way, shall we get started?

Set up a Business Account on Pinterest

If you’re just starting with Pinterest, I advise you to set up a Pinterest Business account. It’s completely free and comes with some cool bells and whistles. The most important, however, is the superior analytics you get with a business account.

Analytics is important for bloggers and business owners because these data provide validation for what you’re doing. You can verify that your content is reaching the right people by checking your analytics. You can also keep track of whether or not a new strategy is working towards accomplishing your goals by checking your analytics often.

If you already have a regular Pinterest account, you can upgrade it to a business account easily (and for free).

As soon as you’ve set up your business account, I want you to do the following:

Claim your website.

This is important! Do NOT skip this step. Amazing things happen when you claim your website. For example, once you claim your website, your name and profile photo appear on every Pin that has generated from your site. Regardless of whether you’ve Pinned it, or someone else has, your information will show with each of these Pins. This gives a more custom look and feel to your Pinterest profile and Pins. You can also access performance data for Pins generating from your claimed site (when you have a Pinterest Business account).

Again, DO NOT skip this step!

Sign Up for Rich Pins

Rich Pins provide extra information about your content. As a blogger, assuming most of your content falls under the “Article” type content, Pinterest will show information like Headline/Title, author name, and a small description of your blog post with each Pin. This gives your followers and other Pinners extra insight on your Pins, which results in more saves and clicks on your Pins. Click here to learn more about Rich Pins and to set up Rich Pins for your Pinterest account.

Spruce Up Your Profile

Having the right kind of Pinterest profile is monumental to your Pinning success. As soon as you’ve taken care of the steps mentioned above, do this! Set up your profile for success.

Choose the Right Profile Name

Most people are impatient. And given the amount of content we have access to these days, it’s best to do all you can to attract people’s attention as soon as possible. And what’s better than doing so with your profile name?

Choose a profile name that leaves no doubt in a drifter’s mind who you are and what you do.

For example, here’s my Pinterest profile name:

“The Side Blogger | Blogging + Design + Marketing Tips & Templates”

For me, it was important to have my blog name on my profile name for brand awareness. I also want people to know what to expect from my account as soon as they see the profile name. The second part — “Blogging + Design + Marketing Tips & Templates” —ย  serves that purpose.

And now, take a minute and go back up to see all the profile screenshots I’ve shared with you. See a similarity? All of these bloggers and marketers have a very similar looking profile name. It starts with their name/blog name/ business name, followed by a clear description of what they do or what people can expect to learn from them.

If you’re a formula kind of person, here’s one for you:


There, that’s what your Pinterest profile name should be.

Write an Amazing Profile Bio

Here’s your chance to elaborate on what you do and what people can learn from you. Be clear but concise (since the bio has a 160 character limit). Again, take a look at all the awesome bios you can see above for inspiration. As you can see, most of these follow a very similar pattern. They all go something like this:
“I help XX achieve YY”
“I teach XX do YY”

Set Up Boards

Now that your account is ready for pinning, it’s time to set up some boards. Pinterest boards allow you to categorize your Pins. For example, here’s a screenshot of the top boards of one of my favorite blogs: A Beautiful Mess.

A Beautiful Mess is a lifestyle blog and some of the most trending topics include interior decoration, DIY crafts, food, fashion, family, etc. If you take a look at their Pinterest boards, you’ll see the boards almost mirror their blogging categories.

You’ll see a similar pattern on my own Pinterest account. Since I mostly blog about blogging, designing, making money on the side, all of my Pinterest boards are also about those topics.

List of Pinterest boards of The Side Blogger
List of Pinterest boards of The Side Blogger

The point I’m trying to make is this:

Your boards should be relevant to your blog.

Think of it this way: just like a “niche” is important for your blog, the same applies to your Pinterest account, especially if you’re trying to use Pinterest to drive traffic to your blog.

Let’s look at this imaginary scenario:

Let’s say that you’re a vegan lifestyle blogger who writes about vegan recipes, vegan restaurants, a balanced vegan diet, vegan public figures and their lifestyle, etc. You get the picture.

Your Pinterest boards should reflect this so that when someone finds you on Pinterest, they have no doubt what they can expect from you.

If you blog about a vegan lifestyle, I’m assuming you want readers who’re interested in that subject. But if you have Pinterest boards dedicated to fall fashion, or interior decoration, you’ll just confuse people.

The bottom line is: you need to set up boards in a way so that when your ideal audience finds you on Pinterest, they have no doubt in their minds what to expect from your blog.

Useful Tips for Setting Up Pinterest Boards

  1. Make sure your boards are relevant, for reasons we’ve just established above.
  2. Your board names should be clear and concise so that just one look will let your ideal audience know what the board is about. For example, if you’re creating a board dedicated to vegan appetizer recipes, then you should name it “Vegan appetizers”. Go with simple and straight forward instead of clever when it comes to naming your boards.
  3. Write a concise description that clearly lays out what the board is about. Remember when I said Pinterest is a search engine? When you have a well-written board description, it tells Pinterest what your board is about and it shows your Pins to those who’re likely looking for content similar to yours.
  4. Choose a category when you’re setting up your board. This helps Pinterest figure out what your board is about and who to show it to. (But if you can’t find the right category, choose something close enough, or choose “other”.)
  5. When you’re just starting out, I recommend you set up at least 12-15 relevant boards to start off. And then work on creating more as your blog grows. (Pro tip: You may be wondering how to get 15 relevant boards if you’re a niche blogger. Well, let’s say you have a vegan lifestyle blog and one of the things you blog about is vegan recipes. Then you can set up a generic board that says “Vegan Recipe”, and then you can set up additional boards such as “Vegan Appetizer Recipes”, “Vegan Entree Recipes”, “Easy Vegan Lunch”, etc.)
  6. Your boards will likely hold your own Pins (generated from your blog) as well as Pins by other Pinners who’re in the same niche as you. That’s why, you should create one board JUST for Pins from your own blog and make sure it is the first board that people see (name this board the same as your blog, or something like The Best of [blog name]). You can rearrange all your boards simply by clicking on them and then dragging them to where you want them to be.
  7. Once you’ve created all the boards, arrange the most relevant boards at the very top. If you’re a lifestyle blogger and you have a lot of boards, arrange them by groups. I really like how Elsie and Emma from A Beautiful Mess have their boards set up. They have arranged all their interior decoration boards at the very top, and these boards are all niched down further by room. Take a look at A Beautiful Mess Pinterest account for inspiration.
  8. When you’re done creating the boards, populate them! Right off the bat, you should have at least 30-50 Pins on each board. If you’re a brand new blogger and do not have a lot of your own content, feel free to repin other bloggers’ Pins that are in the same niche.

And now,

How to Create Boards

  1. On your profile, go to “Boards”, and then click on the “plus” sign. This will open up a popup where you can set the board name and then click on “Create”. You’ll see an option to choose whether the board should be secret. Of course, you want your board to be public. The secret boards are useful if you have a board that you only want for yourself. For example, if you want to set up a board where you want to save inspiration for your home decor, but home-decor has nothing to do with your blog, then this feature comes in handy.
  2. Once you’ve created a board, in the next page you should be able to click on the edit button (looks like a pencil) which will open up another popup where you can write a board description and choose the category.
Create a board.
Edit the board.
Write a description and choose a category.

How to Add Pins

Now, let’s take a look at the actual Pins.

Here’s how pins work for most bloggers:

You create Pin [graphics], add to your blog post like you would any image, and then using a share button (I suggest using the Sassy Social Share plugin), “Pin” the image to your Pinterest account. This has a bunch of benefits. For example, by adding an image on your blog post itself, you’re giving your readers the opportunity to Pin your post pf their Pinterest accounts.

Also, this makes adding Pin title and description much easier. (You want the title and description for your Pins, because of the same reasons you want them for your Pinterest boards — Pinterest SEO. Basically, a properly written title and description with the right keywords will help Pinterest show yourย Pins to those who’re interested in the type of content you create.)

When you add a Pin with the share plugin, Pinterest pulls the title and description from your blog post’s settings. Ideally, all bloggers should use an SEO plugin (Yoast, for example) to add meta titles and descriptions to their blog posts. Pinterest recognizes those and pulls the data automatically.

As for actually creating the Pin graphics, I have a blog post right here: How to Design Beautiful Pin Graphics with Canva

So, here are the steps:

  1. Design the Pin graphics.
  2. Add the image to your blog post and make sure your blog post has a proper meta title and description.
  3. Make sure your blog has share buttons (as I mentioned above, I prefer the Sassy Social Share plugin for that)
  4. Pin away!

If you must manually add Pins to your Pinterest boards, that’s simple:

  1. Click on the red plus sign at the top, next to your name, and then click on “Create Pin”.
  2. Fill out all the sections as shown in the image (add the image, type title, and description, insert the URL of your blog post, and pick the board for your Pin). And that’s it.
To create a Pin from your Pinterest account, click on the Red Plus at the top banner. Then click on “Create Pin”.
Fill out ALL of the fields when creating a Pin.
Fill out ALL of the fields when creating a Pin.

Pinterest and Keywords

So, as I said, Pinterest is a search engine, so keywords do play a part. However, after Pinning for the last several months, I’ve realized that if you properly write titles and descriptions that describe what your Pin/blog post is about, it sort of automatically takes care of keyword issues. So, focus on that.

Now, you can spend time finding keywords for each post and crafting a smart description, and maybe that will increase your blog traffic. But like I said, I’m only teaching you what I do. I often do not have time for finding keywords, so instead, I spend time creating more unique Pins and writing a description that’s meaningful to fellow human beings, and not to computers.

Pinterest Myths

There are some Pinterest myths floating about, out of which there are two that I need to point out today.

Myth # 1: You Need to Join a Bunch of Groups and Tribes to Gain Traction on Pinterest

I used to be part of 30+ groups, can you imagine? And they were all groups that had a lot of members pinning high-quality Pins. Great graphics, great content!

I used to spend SOOOO much time pinning on these group boards every single day! It took quite a while to Pin to all these different group boards as well as making sure I’m adhering to group board rules. Basically, it was a pain in the arse and I was starting to get tired of it all.

And when Pinterest is your only traffic-driving strategy, getting tired of it is not good news.

So I started to pay attention.

After some careful observation, I realized that most of the Pin engagements were happening on my own boards, and not on the group boards.

So, I decided to take a chance. I archived ALL my group boards (I didn’t delete them in case my traffic and/or engagement took a nosedive; I figured it’d be best to archive them in case I needed to start pinning on group boards again).

After archiving the group boards I added a few new boards. In the past, I had noticed that adding new boards increased my traffic and engagement. This time was no different. All in all, it was a fantastic decision to archive all the group boards because not only that saved me time, my traffic and engagement INCREASED after I started focusing on my own boards more.

So, here’s my advice. Focus on your own boards. Create quality Pins for your own blog posts and Pin regularly. I’ll be sharing some pinning strategies shortly, so stay tuned! As for group boards? Do not waste time on those especially if you’re a side-blogger who already has limited time.

Myth # 2: The Popular 80/20 Rule, Wherein You Pin 80% Other People’s Content and 20% Your Own.

Pinterest doesn’t care. What it does care about is that you’re adding quality to the platform. So, if you have quality content and you add more of your own quality content to Pinterest, not only is that sufficient, the more of your own Pins you have on Pinterest the more traffic you’ll get on your website!

The key here is quality content, guys! That’s what matters.

When I first started Pinning, I was pinning a lot of other people’s stuff, partly because of this myth that we’re supposed to add 80% other people’s Pins and 20% ours, and partly because back then I was a new blogger and I didn’t really have a lot of my own content.

But as my content has increased, I’ve been pinning more of my own and less of others, and so far this has only improved my traffic and engagement.

Also, there are ways to Pin more of your content even when you’re a new-ish blogger. I’ll show you how soon!

Pinning Strategies to Grow Your Blog Traffic and Engagement

Now here’s the important bit. How you Pin matters! Your strategy plays a key role in how Pinterest will reward your efforts. Let’s now look at some of the Pinning strategies that have proven to be useful for me.

Focus on Creating Great Content

I know we’re talking about Pinterest, but really, at the end of the day, if your content isn’t good, nothing will help. Not Pinterest, not SEO, nada!

Sure, you may drive some traffic if you have great Pin images and awesome titles on topics that people are interested in, but at the end of the day, you want people to stay on your blog and read your posts, buy your products, sign up for your email list, etc. Conversion requires quality. If your content is sub-par, then no amount of traffic will grow your blog in the way that matters.

Create Amazeballs Pin Graphics

The quality of your Pin graphics matter. I went through a bunch of designs before I settled into the one I have now.

I can give you tips on this which you can find on my blog post: How to Design Beautiful Pinterest Graphics with Canva. However, you need to do some A/B testing on this. Create a few different types of designs and test them out to see which Pins get more traction.

Design matters guys! Don’t be lazy on this front. Pinterest is a visual search engine, so obviously, if your visuals are lacking, Pinterest won’t be much help. The general rule of thumb is that you should have vertical images (at least 1000px wide and 1500px tall), large text outlining what your content is about (your blog post title is a good place to start), and add your website URL so people know at a glance whose content they’re seeing.

So, take some time to create something that stands out in the crowd.

Show Up Every Day

The side blogger’s biggest concern is to save time. So, needless to say, I don’t like the idea of spending too much time on Pinterest. And I don’t! If I were to add up my time on Pinterest, they’d amount to 3-4 hours a week AT MOST! Likely less. And all that time’s spread out over the week a little at a time, EVERY. SINGLE. DAY.

Yes, I show up on Pinterest EVERY DAY!

I do it in two ways:

  • I use TailWind to schedule 20-30 Pin graphics (ideally repinned from older Pins) every day.
  • I also manually Pin two or three Pin graphics to all relevant boards every day. (If every day sounds too much for you, aim to pin at least one new Pin graphic 4-5 days a week.)

TailWind makes it easy to make sure I have a consistent presence on Pinterest. However, Pinterest likes unique Pin graphics. So creating at least one (preferably two or even three if you have enough content and time) unique and new Pin graphic every day will increase your Pin impression, engagement, and link-clicks a.k.a. traffic to your blog.

Now, if you miss pinning a day or even two days in a week, that’s fine. This doesn’t require your religious dedication. However, the more days you miss the more you’ll notice a difference in your pin impression and traffic. So, try not to skip too many days in a row.

Now, here are some good practices:

Create two/three new Pin graphics every day.

Since I have a template made in Canva already, all I really have to do is switch out the background image and the text. It takes a few minutes at most for each Pin graphic I design.

You should do the same. Having a template will not only make your pinning more efficient, but it will also increase your brand awareness.

Pin toย multiple boards.

I have multiple boards for similar topics. For example, one of my boards is called “Blogging”, then there’s another one called “Blogging resources”, and another one called “Blogging Tips”, and also “Blogging for Beginners”, “Best Blogging Practices”… you get the picture. Any blogging-related posts can go to ALL of these boards. And so that’s what I do.

This is a great practice because the more boards you add to, the higher the chances of these Pins being seen. However, make sure you Pin to relevant boards, and not just in random boards, then it’ll kill the purpose.

Do not Pin multiple new Pin graphics all at the same time.

I have noticed more traction when I Pin only one unique Pin at a time. So, I Pin one new Pin graphic to all relevant boards. And then I wait a few hours before I pin a different one.

Ways to Pin More of Your Content Even If You’re a New Blogger, Without Looking Spammy

This is not just for the new bloggers. Even for those with a bunch of content, sometimes you want to repin more of the same blog posts for various reasons. Maybe you want people to take specific actions on a particular blog post, such as sign up for a course you’re offering, or subscribe to your newsletter in exchange for a free content upgrade. How do you go about pinning these posts over and over without looking spammy?

Well, I already hinted at that in the previous section. You create new Pins graphics! A new Pin graphic with a slightly different Pin description is great! Pinterest will treat them as new Pins and because they’re different, people won’t feel like they’re seeing the same content over and over again.

And if you’re a new blogger who doesn’t have a lot of content yet? This is the way you make it look like you have more content than you actually do.

How to Add more Pin Graphics without Cluttering Your Posts

Having more than one Pin graphic in your blog posts is a great idea. Different people have different aesthetic preferences. When you add more Pin graphics to your posts, people have more options to choose from, which will increase the chances of your content getting pinned by your readers more.

However, adding so many large and vertical Pin graphics (Pin graphics should always be vertically oriented. You can learn more about Pin graphics in this post) will make your posts look all cluttered.

You can avoid that by “hiding” your Pin graphics. You can do this by adding a little code, also known as inline CSS.

To โ€œhideโ€ graphics from a WordPress blog post, switch to text editor mode. Add an image as you will per normal using the โ€œAdd Mediaโ€ button above the editor. Once the image has been added, enclose the HTML code for the image within the following div:

<div style="display: none;"><img ... /></div>

Now, personally, at this point, I have well over 10 or even 20 unique Pin graphics for some of my posts. I do not suggest you add ALL of them to your posts, but having 2 or 3 variations is a good practice.

I know that was a long post (well, if you’ve been around TSB then that shouldn’t come as a surprise, heh)ย  but I wanted you to have all this information in one place so you can refer to them if you need to, instead of having to track down multiple posts.

I covered most of the basics in this post and if you follow along, you should see an uptick in your blog traffic. However, if you wish to learn more about the different pinning strategies I use to drive traffic to my blog, then I recommend signing up for Blogging Blueprint — my premium course bundle that not only shows you how to grow traffic with Pinterest, but also build an email list of your super-fans, and start making money with affiliate marketing!

Subscribe to the email list if you wish to download the ultimate Pinterest Workbook!

How to drive massive blog traffic with Pinterest.

A complete Pinterest Tutorial | learn how to use Pinterest to drive massive traffic to your blog or business website. - The Side Blogger #blogtraffic #blog #blogging #blogger #bloggingtips #pinterest #pinteresttipsHow to use Pinterest to drive massive traffic to your blog - A complete to drive massive traffic to your blog with Pinterest - a tutorial for beginners.
72 thoughts on “How to Be a Pinterest Boss in Less Than 30 Minutes And Drive Massive Traffic to Your Blog”
  1. Thanks, Maliha! I’ve just begun blogging about a month ago and your content has been extremely helpful in me getting my start. There is so much to learn about blogging it seems like I’m drinking from a firehose at times, but your content has made it much easier for me. This is a site worth a million dollars that you’ve created! Thanks again!!!!!!

      1. K P Vasudeva Rao

        Hello Maliha ma’am,
        First, let me thank you for this 21 minutes tutorial on Pinterest. Actually, it took more than 21 minutes. But, I enjoyed reading it because you have explained everything in detail that I wanted to know about Pinterest. I already have a Pinterest business account, but due to my blogging activity, I have rather neglected it. Your blog re- kindled my interest in Pinterest. Not only that, I have saved all your blogs to read as and when I get time. This particular blog I will read over and over again till I get the gist of Pinterest.
        Thank you again.

  2. It is an amazing post and you explained in a detailed way. Nice to see this here. I will bookmark your blog for more details. Keep sharing the new things like this.

  3. Hi! Thank you!
    I have two insights of my own – I’m member of a group board but interacted with it only few times. So mostly I pin images from my etsy shop. And they aren’t getting any traction(they aren’t ugly), but what I notice is when I click on one of my pins they aren’t even realted to right stuff – I make clipart illustration and design assets. So my point is, propably I should go more into group boards phase – I have feeling that it would help for pinterest understand in what category you are exactly. So I think that group boards are nessesery at least for some time. Or maybe my description and titles suck, I just never even change them – as they are on etsy that whats go to pinterest. Should I change it? And if yes – how?
    And my second thought – I don’t really get examples about repinning stuff as I’m no blogger only digital goods seller. If I have an image on my etsy – I can’t make new one. So how can I repin? I don’t get it ;P
    Bests, Viola

    1. If something is working for you then, by all means, use them. As for repinning, you can repin an old pin directly from Pinterest. Or you can use TailWind to do so as well. As for creating new pins, all you have to do is create pin graphics using whatever graphic design app you use (Photoshop, Canva, or something else), and then pin them directly on Pinterest. The process of direct pinning is already laid out in this blog post (above).

  4. Hi, Maliha!
    Pinterest brought me to your site and I love your aesthetics. I’ve been wanting to launch my site and sell digital products. And your freebies are so great! Everything’s already laid out… Maybe my fear now is that the market feels saturated already.

  5. Great post as always, you’ve be super helpful to me, thank you. But I just can’t figure out how to link my blogposts and Pinterest properly. When folks hit the pin on my blog or images, it just takes them to my pinterest account. But when I hit pin on your images I get taken to a choice of pins. I tried inserting the hide image code but TBH had no idea where to put it so just ended up making a right mess! Any help would be much appreciated. TIA.

  6. Thank you! I am definitely not going to delay launching for the sake of warming up my Pinterest. I have some time before I launch because I can’t launch yet due to reasons.
    Ps: I love your blog! Out of all the blogging advice blogs out there, I keep coming back to yours because all your content is so well written and extensive and your blog design is so beautiful.

  7. Hi Maliha! Thanks for the informative blog post. I have a question. I plan to launch a blog within the next few months; I’m currently working on the content and some other preparations. I’ve been doing a lot of research on all things blogging and I read somewhere that a warmed up Pinterest account is worth its weight in gold. Is it a good idea for me to create a Pinterest business account now and start pinning other people’s relevant content to my boards? Will this in any way help drive traffic to my blog immediately once I launch?
    Once again, thank you for all your insightful blog content.

    1. Warming up your Pinterest account can definitely help. The sooner you start the better. I just don’t promote delaying your blog launch just because you haven’t warmed up your Pinterest account yet. if you’re still in the process of setting up your blog and writing the initial blog posts, then for sure, feel free to set up your Pinterest account and start pinning. It will help, and at the very least, it wouldn’t hurt.

  8. Hi Maliha! This was so incredibly helpful, thank you so much! I only have one quick question. When you say you create 2 or 3 new pin graphics each day and pin them, do you mean that you put the new graphic in that particular (old) blogpost and pin from there, or do you just create a new pin with that graphic directly on Pinterest and pin it to different boards? I’m completely new at this and get a bit confused haha, hope this makes sense! xx

    1. Thanks, Jen ๐Ÿ™‚ It’s the second one – I pin new graphics for existing blog posts directly to Pinterest.

  9. I started using Tailwind 8 months ago, I’m getting some few visits to my website but the stats are not encouraging at all. I don’t know if I’m doing it all right or wrong. It’s really worrying and frustrating when you start for the first time and still not see any results.

    1. Pinterest is a great way to drive traffic, but if you have been using Pinterest for over 8 months (assuming since you mentioned that you started using TailWind 8 months ago) and still do not see any traction, then it’s highly likely that you’re doing something wrong. Tailwind is for the purpose of automating your pinning, but that tool in and of itself won’t help you grow your Pinterest traffic unless your strategies are on-point. Some questions to ask yourself:
      – Are you regularly creating new content? (At least one piece of new content per week?)
      – Are you creating new graphics regularly?
      – Do you pin new graphics or are you just repeating pinning older graphics?
      – Do you pin manually too or are you solely focused on pinning with TailWind?
      – Do you create high-quality graphics for your pins?

      These are some of the starting points to growing your Pinterest traffic. This blog post should help you get started in the right direction if you put in the work and apply the things I teach. Good luck.

  10. This is so helpful. I’m just starting my blog and I’m scrambling to find time to do all this. I love how you broke it down into super-simple steps. I can’t wait to see my results!

  11. This was a very informative post. I’ve been struggling to create a viable Pinterest strategy and the information you’ve presented has gone a long way toward pushing me in the correct direction. Your blog posts are easy to read and to the point, without fluff or extraneous information. Thank you!

    1. Thank you for this post. I am newbie on blogging and my only social media link is Facebook. I have been aspiring to be on Pinterest.I will follow your steps. I just got my website and working on it. In Pinterest do I need to purchase hosting and domain too? I am with Bluehost and WordPress right now. My reason is to connect my blog to Pinterest.

  12. Your posts are the best! Iโ€™m wondering how long you spend writing each post on average? I feel that I spend forever getting a post together and theyโ€™re not nearly as long and thorough as yours. Thanks for the best, helpful content!

    1. Thanks, Jen ๐Ÿ™‚ Haah, it does take a fair bit of time, depending on how much research needs to go into a post, and the kind of post I’m writing. Text-based posts are faster but posts requiring images or videos take longer, for obvious reasons. Also, it’s all about practice! I’m a whole lot faster now than I was when I started my blog.

  13. Hi!!!
    I love your content, thanks so much for sharing ๐Ÿ™‚
    I was just wondering how long it took you to start seeing any growth in traffic to your blog (specifically from pinterest) when you implemented these ideas?
    A week? A day? A month?
    I’ve been following all of your tips for about 5 days now, created a bunch of new awesome content on my blog that readers used to love and pinnable graphics, but not noticing any growth at all!
    Wondering if I’m crazy for expecting to see any growth in just 5 days? Not expecting anything crazy – but I thought I would at least see my views increase by like 50?
    Just as background – I get anywhere from 500-700 views per day.

    1. Hello Emma, Thanks for your input and the kind words.

      It’s hard to say why you’re not seeing traction. It depends on a lot of things. I saw traction within about 2 weeks. Not a whole lot, but some. And then over the next month since seriously implementing my strategies, I started to have a lot more traction.

      However, at the end of the day how much traction you get depends on a whole variety of things such as your niche, how compelling your post titles are, how much demand there is for your niche. if your content is sought after, your Pin design, how often you’re pinning, etc.

      My Pinterest course Manic Pinit has a lot more strategies and tips if you’re keen on learning more, however, at the end of the day, things depend on a variety of factors as I mentioned, so it’s hard for me to pinpoint what problems you may be having.

      Also, I measure my Pinterest success a little differently. I don’t necessarily care as much about exactly how many visitors I am getting, but more like what kind of visitors I’m getting. After I started using Pinterest properly, my email list subscription practically skyrocketed (1K subscribers in less than 4 months). So, pay attention to your content too. people won’t click on your Pins unless you’re offering them what they want. So keep that in mind when creating content.

      Everything is connected.

      Hope that helps.

  14. Hi Maliha – just wanted to say thank you for writing this post. I’m new to Pinterest and have wasted more hours than I care to think of trying to understand how it works and how to get set up. I stumbled upon your post this morning, and while not entirely done I’ve followed your steps and am
    now up and running…..Thanks Jeff

  15. MALIHA Hi, your post is just that thing that I’ve been searching for. I don’t want to pay tailwind as my blog doesn’t earn any income for now.
    I’ve been searching and I believe in pinning manually.
    I’ll try to implement your strategy, I say try because I am a food blogger and I can’t pin the same recipe photo, again and again, lol by creating new graphics.

    Or do you have any suggestion on the recipe pinning?

    1. Thank you, really appreciate the kind words. And yes, until you can start making more money and you have enough content to justify signing up for TailWind, manual pinning is just as well. Recently I have signed up for TailWind because I have enough content (and income) now and it makes more sense to have an app ding part of the work for me ๐Ÿ™‚

      As for unique pins, you can still create multiple designs for one recipe. It’s not a problem that you’re sharing photos of the same recipe, you can just change the Pin design a little and that should still work. Canva has a lot of pre-made Pin templates that you can use. Same image, but different design, that’s really all you need.

      Thanks again for the comment ๐Ÿ™‚

  16. do you create new pin, or you change the graphics of old pin and make it look ,?/ how do you do it..I could not understand your word

    1. Hello Anjan, If you’re using a Pin template, you can take the old Pin graphic, change some of the elements and make it look like a brand new Pin, or simply create a new Pin.

      1. hi,there,can I pin 1 pin image to my multiple relevant group boards at the same time ? is it look spammy?,how do you pin 5-6 relevant group board at the same time, Isn’t spammy?

        1. As long as you’re posting in different boards, and no more than once per board at a time, it is not spammy. You can come back and repin in the same board again after a couple of days, just do not pin multiple times in the same board at the same time.

          1. you rock, Maliha, just awesome answer, I pin only 5 – 6 pin per day to my relevant personal boards and use 1 new pin graphic and 1 old graphic. Is it the right approach to pin? I’m a beginner in the Pinterest game

          2. That’s a start. Your goal should be to create more boards and pin more as you start to grow.

  17. Excellent! I can’t believe you have been blogging for such a short time! I just launched my blog. I already switched my Pinterest sect from personal to business but SO much more to do and learn! You answered several questions I had.

  18. Such a great article. Itโ€™s really helpful for me to generate more traffic on the website through Pinterest. Thank you.

  19. Hi, thanks for the great advice! As a new blogger all the information out there can be overwhelming at times. Itโ€™s reassuring to hear that manual pinning is a valuable strategy as iโ€™d heard a lot about tailwind but wasnโ€™t sure if it was for me. Iโ€™ll be trying out your strategies for sure! Thanks again ?

  20. Finally, I have finished reading this awesome post.
    I am totally agree with the myths about Pinterest that you have covered here. I also don’t like to use any tool like Tailwind.
    I have learnt so much from you. Thanks for sharing this guide..

  21. Valerie Deveza

    Hi Maliha, thanks for the comprehensive blog post. I love reading an informative guide about Pinterest because I’m so interested to grow my Pinterest profile. Though I’m getting great engagements on my boards, I still want to take it to the next level.

    By the way, what Pinterest strategy do you love most and drive great results for your business?


  22. Woow !

    That’s a gold mine out there. You could literally be charging $99 for this post.
    Thanks for sharing. I am struggling with Pinterest. Dont know what to do.

    Could you answer one question please?

    You say you pin daily and you also said you write once daily.
    How do you create pins? You recreate pins for the old posts and then pin it to the most relevant board and the rest of the related boards?

    How can you create new pins everyday for the same old post?

    Thank you Maliha.
    P.S. Your site is so smooth and beautiful.

    1. Hey Sam, thank you for the kind words, really appreciate it!

      What I mean by creating a new Pin daily is that I create a new pin graphic. So, for example, if I decide that I’d repin three of my older posts at any particular day, I’ll pick one of those posts, and create a brand new Pin [graphic] for that post. Then I’d write a new description for that post and Pin it in all relevant boards. This gives the “appearance” of new content, even though I’m really just sharing an older blog post.

      I hope that made sense.

  23. Cheryl Cowell

    Hi Maliha! This was the longest post for you, but it was absolutely the most informative post that I have read about how to Pinterest, by far! Thank you so much for being so descriptive. I am probably going to have to read it a couple of times, while going back to my own pins, to properly figure it out, but I can actually see what you are saying now. Again, thank you for doing this!

    1. Thanks for the kind words, Cheryl, appreciate it.

      I know this is long, but that’s because I tried to pack EVERYTHING I’ve learned about Pinterest over the past few months! And if this has been of use to you, well then, mission accomplished!


      1. You’re welcome!
        So…question if you may know…
        I started pinning in November and climbed to 13.5k monthly engaged by December 18 (about 1 month later). I have been in a decline since about January and now am at about 5.5k monthly engaged. Every time I pin new pins, including from my blog, my monthly engaged goes down, rather quickly. I’ve been trying to implement this strategy, but it seems like it goes down rapidly when I do this. Do you have ANY thoughts??

        1. Hi Cheryl, Pinterest engagement depends on a lot of different things. To give you an example, around mid-February, my engagement JUMPED! That was because one of my Pins started trending out of nowhere. After a week or so, when that down, my engagement also went down and settled to between 14-18K, back and forth. It is possible that either one of your Pins or someone else’s Pin that you repinned was doing really well, and you got a free ride on that Pin.

          As for engagement going down whenever you pin your own content, the only thing I can think of is the quality of your content. That’s ONE possibility, but it’s hard to pin-point why your engagement will go down ONLY WHEN you pin your own content. Spend some time improving your content, and make sure your blog posts are the type people, especially your ideal audience is looking for.

          Thing is, if Pinterest notices that not many people click on Pins that generate from your site, their algorithm could potentially minimize the visibility of your pins (ones generated from your site).

          It’s always a good idea to test things out. try to figure out exactly what type of content people are interested in, and then create value around that.

          Well, without knowing what you Pin about and the quality of your Pin or the kind of niche you’re in, and what strategies you’ve implemented so far, that’s all I can think of right now.

          To summarize, here’s what I’d do: check out what your competitors are pinning, the type of content they’re creating, and the kind of engagement they have. Then try to emulate some of that, plus, make sure to do your own tests. Create different types of content (tutorial, general informational posts, list type posts, short posts, longer posts… try different things and see what works, and always refer to the giants in your niche as a reference, especially if you’re new to this), and see what works best.

          Your first and foremost goal should be to provide value to your ideal audience. Once you do that, the rest usually takes care of itself with a bit of planning and consistency.

          1. Ok, thank you for your insight, I will try what you recommend and see where it takes me. I appreciate you taking your time to reply!

          2. You’re welcome, Cheryl. Hope things work out, and good luck. Let me know if you have any question.

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