How to Find a Blog “Niche” That’s Not Only Profitable, But Also Totally YOU!

8 min read

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How to find your blogging niche without losing your cool using my tried and tested method (and with the help with this free workbook) | Blog to Biz

The idea that one needs a narrow, single-niche blog in order to be a successful blogger has always rubbed me off the wrong way.

Don’t get me wrong, I’m not against a super niche blog, and in fact, I totally understand why the blogging “gurus” insist upon a niche. But then again, look at blogs like A Beautiful Mess, or Chasing Foxes, or A Cup of Jo, for example. All of these are very successful blogs, and as for niche? I have zero clues… they seem to blog about anything and everything!

So why the stress on choosing a niche?

Because of course, they have some advantages, and they pretty much depend on how you wish to be known, or rather how you want to brand your business. (And by business, I mean your blog, because let’s face it, when all is said and done, unless we are ready to treat our blogs like legit businesses, we cannot create successful, profitable blogs.)

Now, let’s say you want to create a resource hub where people can come to find all they need to know about a very specific topic such as ketogenic diet, or product photography, or mental health. If so, then yes, you’ll most likely find success much faster if you focused on creating content only in that particular niche.

On the other hand, what if you decided to brand yourself? I’m sure you as a person do not think about just one thing day in and day out, do you? If your very being is the essence of your brand, then isn’t it a given that you’ll have many different things you’re interested in?

The difference is that when you brand yourself rather than a particular niche, you’ll need to show people the kind of person you are. You’re the object of attraction, and therefore, the idea is simply to attract readers to YOU, and by extension to that, your readers will be interested in what you have to say, regardless of the topic or niche.

Is it possible to blog about all these different things and still be successful? Well, if Joanna Goddard can do it with A Cup of Jo, Emma and Elsie can do it with A Beautiful Mess, then you bet it IS possible!

So, here’s the conclusion I’ve reached after studying all these different kinds of blogs. Ready?

Here goes: There’s no one way to get from point A to point B. That’s to say that you can create a successful blog in many different ways. With a narrow niche, or a broader niche (or a lack thereof). The things that are truly important are these: You are aware of your strengths and your weaknesses, you know what to do in order to fully take advantage of your strengths, and formulate a strategy and then stick to the said strategy. Show up consistently, be authentic, and do not give up!

That said,  it helps to figure out what kind of posts readers will find interesting. Usually, blog posts that either solve a problem or engage the readers somehow tend to do well as opposed to posts that are just ramblings of the blogger’s personal thoughts and opinions. (Actually, there’s a platform that’s just right for such opinion pieces. It’s called Medium. But that’s a different topic of discussion for another day.)

Alright, have I managed to thoroughly confuse you yet?

If so, my bad…

But here’s the deal. You see, I don’t say all these to confuse you or discourage you. In fact, this is all to help you find just the right kind of blog you should have.

How to find your blogging niche without losing your cool using my tried and tested method (and with the help with this free workbook) | Blog to Biz

So, start off by answering these questions:

Do you want the blog to focus on yourself or on a particular topic?

If your goal is to create a resource hub for a particular topic, then you should create a blog that focuses more on that topic and less on you. On the other hand, if you are a multi-passionate person and wish to write about a lot of different type of things, you may start a “lifestyle” blog and create a brand that focuses on you rather than a single niche.

What are some of the topics you wish to write about?

While you certainly can have a successful blog by writing about various different things (the no-niche or lifestyle blog so to speak), it is still helpful to come up with at least a few recurring themes for your blog. This allows for better content planning and marketing strategies. Especially at the infancy of your blog, having a few solid themes/categories for posts can help you promote your content in the right places where your ideal readers hang out.

Once you have come up with a theme (or a few themes) for your blog, consider a strategy for monetizing your blog.

How do you want to monetize your blog?

Different types of blogs benefit from different monetization strategies. Some of the ways a blogger can make money are listed below.

Providing service(s): This method works well with a niche blog as you can use your blog to establish authority and use it to sell your services. For example, I’m a web designer and developer, and I have a blog to go along with my business website where I blog about web design and development that targets a specific demographic, namely, my ideal clients.

Selling product(s): Again, just like with services, you can use a niche blog to sell more of your products. However, I have also come across blogs where the blogger focuses on their person (i.e. no particular niche) while also selling specific products. There isn’t a rule that it has to be one way or another, as long as the blog has a consistent structure (a consistent niche blog, or a consistent no-niche blog).

Affiliate Marketing: Affiliate marketing can be a great way to create passive income streams. Whether or not you have a niche blog doesn’t matter as much as knowing the type of products that will sell. For example, if you blog about personal finances, and you know a certain online course on personal finances that you love and trust, then you could become an affiliate and promote that course in your blog. But, let’s say you’re not a niche blogger. Even so, you can still promote a product that goes well with the topic of the individual blog posts.

For example, one of the biggest monetization method here at Blog to Biz is affiliate sales, and since I blog mostly about blogging, and blogging with WordPress, I have picked a few products that fellow bloggers and WordPress users can benefit from. One of these products is my favorite website hosting company SiteGround [affiliate link], and another is my favorite email marketing platform ConvertKit [affiliate link]. It’s convenient and makes sense as, by way of choosing to blog about blogging and WordPress, I know my audience will benefit from both these services.

The thing I want warn you about affiliate marketing is this: it can be tempting to use a lot of affiliate links, but I urge you to market only those you’ve personally used and loved, or at least you know a lot about–enough to confidently refer them to your readers. Your readers trust you when they click on a link and purchase from you, so maintain that trust by being genuine and by truly caring for your readers. Don’t sell just to make money if you’re not sure about the product yourself. That’s unethical, and in long-term will only hurt you.

Sponsored Posts: Again, niche blog or no-niche blog, what really matters is your reputation. Niche blogs are definitely a great contender for sponsored posts, but a lot of lifestyle blogs (as in, no particular niche to speak of) tend to make money off of sponsored posts. If you have a high-traffic blog with a dedicated, engaged readership, you can make a pretty solid income off of sponsored posts.

Ads: Personally, ads are my least favorite method for monetizing a blog, but since a lot of bloggers seem to earn a decent income by utilizing this method, I figured I should at least mention it here. Niche doesn’t seem to play much of a role for this method of monetization.

Offer coaching/consulting sessions: As long as you know something more than another person, you can potentially make money by teaching that something. A lot of bloggers tend to make money by offering coaching sessions. This seems to work particularly well if you have a niche blog, as it establishes you as an authority in a certain field.

Free Niche-Finding Workbook

And this is where the worksheet I created for you can be very helpful. I designed this workbook in a way so that by the end of the exercises, you come up with at least one solid theme for your blog. You can, of course, add more topics to it, or go through a few iterations to come up with multiple themes for your blog. But no matter whether you want a niche blog or a multi-themed blog without any particular niche, this workbook will definitely help you figure out the proper direction for your blog.

If you want the niche finding workbook that I made, all you have to do is sign up for my weekly newsletter, and I’ll send you the workbook. If you don’t like my newsletters, you can unsubscribe at any time!

Here are the steps to find a niche for your blog:

  1. Brain dump: write down all the topics in the world that you’re interested in/want to write about.
  2. From #1, create a shorter list of things that you are most knowledgeable to write about.
  3. From #1, create a shorter list of things that you know something about, while not the most about.
  4. From #1, create a shorter list of things you really want to write about, regardless of how much you know about them.
  5. Cross reference #2 and #4, and create a shorter list of topics that you really want to write about AND you know a lot about.
  6. Now check #3 and see if there’s a topic you know something about that can go along well with the topics in #5 without being drastically different from one another.
  7. Think of a few running themes that encompass the topics listed in #5 and #6.
  8. Refine #7 more and see if you can come up with just one running theme for your blog (helpful if you plan to have a niche blog.)

If you’re a newbie blogger, chances are you’ll need to go through this exercise more than once. Also, I can guarantee you won’t have it right from the get-go. You will likely feel as though you’re all over the place and your strategies are not solid. And that’s OK. Blogging is like any other business — it’s mighty difficult to get it right in one try, especially if you don’t have prior experience.

So, it’s OK to make mistakes. But instead of giving in to frustration and quitting, if you can keep a positive outlook, accept that you’ll make mistakes, and then learn to embrace those mistakes and learn from them, then surely, you’ll start to figure out this thing called [successful] blogging. I guarantee that!

Happy blogging!

If you want the niche finding workbook that I made, all you have to do is sign up for my weekly newsletter, and I’ll send you the workbook. If you don’t like my newsletters, you can unsubscribe at any time!

How to find your blogging niche without losing your cool using my tried and tested method (and with the help with this free workbook).
How to find your blogging niche without losing your cool using my tried and tested method (and with the help with this free workbook).
How to find your blogging niche without losing your cool using my tried and tested method (and with the help with this free workbook).

2 thoughts on “How to Find a Blog “Niche” That’s Not Only Profitable, But Also Totally YOU!”

  1. Great posts Maliha.

    I’m just getting started and probably in a different age group to you but all your info is fabulous and I really like your style.

    I’m grabbing your freebies with gusto as I need direction..mainly with, believe it or not, the chose of domain name relevant to my target audience.

    No website yet, in the process of having one built but obsessing over the name!!


    1. Hi Amanda, thank you for the kind words. I can relate to obsessing over blog name/domain name. Been there, done that, haha. All I can say is that pick something that feels right. In terms of SEO, obvious names are better than witty names. But at the end of the day, it’s your business, and you should have a name that you like.

      Out of curiosity, what’s your niche, and which domain name(s) are you considering?

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