By the way, welcome to episode 1 of my brand new podcast!!!
In this episode, I wanted to talk about branching out.
Should you be on multiple platforms, such as create a YouTube channel or a podcast?
Some of you know that I always tell new bloggers to not be on all platforms at the same time. For example, I suggest that all new bloggers focus on just three things:
- Create awesome content for their blog – because as a blogger, this is your main product, so you must make sure to write fabulous posts.
- Grow blog traffic – because if no one is reading your amazeballs posts, then what’s the point, right?
- Build an email list – social media is fragile, the only audience you can count on is the one you own, and that’s your email list.
To accomplish #2 and #3, I even recommend you use Pinterest. Not Facebook. Not Instagram. Not any other social media platform – just Pinterest. The reason is simple. If you’re a complete beginner and a side-blogger like myself, you don’t have time. I remember spending hours trying to write one good blog post. If I had to also create content for Facebook or Instagram, I’d be miserable!
So yes, as a total beginner, try not to stretch yourself too thin.
When it comes to branching out to creating videos and podcasts, naturally, it’d be too much for a beginner. So, just don’t.
Focus on blogging (or, if your forte is vlogging, then maybe focus on just that, and leave writing blog posts or podcasting for later…)
The idea is that, as a newbie content creator, you should have one primary method for getting your content out, and build an audience around that content.
After you have a solid audience base (ex. 1000+ email list subscribers, 200+ daily blog traffic), then you can think about branching out.
I’ll close this with one other example.
You see, the reason I feel confident about starting a podcast now is that I’m not going to have to pull my hair out to get the first 10 or even the first hundred listeners to this podcast. It’s because I have put in the work already to create a strong base. I have close to 5K subscribers, and I know that just one newsletter will guarantee those first listeners to my podcast.
But if I didn’t have this base?
Then things would be very different now.
So, to summarize, should you branch out?
The answer is that you should, eventually, when you have built an audience for yourself first with just one primary method of content marketing. After you have an audience, then feel free to brand out, experiment, try new and different things.
That’s it for now. See you in episode 2!
But wait, before you go, I’d love some feedback! I know this podcast is far from being perfect. I’m terrified to put myself out there, but well, I wanted to give it a shot, so please, let me know what you think in the comments or by email to [email protected]