Canva Resource Post

How to Use Brand Kits in Canva: A Complete Guide with Video

4 min read

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How to set up and use brand kits in Canva
In today’s Canva resource post, I’ll show you how to use Brand kits in Canva.

Brand Kits are available to Canva Pro users. If you’re not a Canva Pro user yet, consider signing up for a 30-day Canva Pro trial, for free. You can always cancel if you don’t find a need for the Pro features before your trial is up, and you won’t be charged anything for it.

What is a Brand Kit in Canva

A brand kit in Canva allows you to save your brand assets such as logos, color palettes, fonts, templates, images, and icons in one place. Once you’ve set it up, a brand kit allows you to quickly access all your brand assets easily during the design process.

With Canva Pro, you can add multiple brand kits, have unlimited color palettes, and upload your logos and custom fonts, among other features.

Screenshot of Canva Brand Kit
Screenshot of Canva Brand Kit

Who needs a brand kit?

If you’re a business owner—blogger, graphic designer, or freelancer—you may need to access the same logos, colors, and fonts easily and quickly when creating designs. That’s when having a brand kit set up helps you access all of your brand elements right from the design window.

It is especially useful if you work with multiple brands. Setting up brand kits allows you to save colors and other design elements for quick access where you can apply brand styles in designs with a few clicks.

Trust me, brand kits can save you tens, if not hundreds, of hours when designing.

Can free Canva users have brand kits?

Aside from setting up three colors for just one brand, you can do absolutely nothing else on a free Canva account. If you want to unleash the true powers of a brand kit, sign up for a Canva Pro account now. You won’t regret it!

How to Set Up Your Brand Kit in Canva

I find it easier to work with brand kits on a laptop/desktop instead of the phone app. So, this tutorial is applicable to the browser or desktop version of Canva. But you can easily follow almost the same steps to set up your brand kit on a mobile app.

I made a video for you showing you exactly how to create a brand kit and use it, or even switch between different kits from within a design window. Here it is. (And if you prefer the written tutorial, no worries, I have that too. Simply scroll past this video to get to that.)

Of course, you’ll need a Canva Pro account to use brand kits to their full potential.

Once you’ve signed up for Canva Pro, log into your Canva account, and then find and click the “Brand” tab from the homepage’s left navigation panel.

Screenshot of Canva: where to find the Brand tab.
Screenshot of Canva: where to find the Brand tab.

This will take you to the brand kits area where you can create multiple brand kits. You should see areas for the following inside a brand kit:

  • Logos
  • Color Palettes
  • Fonts
  • Brand Voice
  • Photos
  • Graphics
  • Icon

Of course, you do not need to fill out everything, just the ones that apply to your brand.

Click the “Add new” button to add all the elements.

Adding additional brand kits (optional)

To add more brand kits, simply go to the “Brand” tab from the homepage, and then in the top-right corner, click “Add new.” This will prompt you to enter the name of the new brand kit.

If you ever need to delete a brand kit, simply click on the “Brand” tab on the homepage, then click the three dots under the brand kit that you want to delete. That will give you the option to delete that specific brand kit. You may also duplicate a brand or add the brand kit to a specific folder if you need to.

How to Use Canva Brand Kits within a Design

The video above shows you how brand kits come in handy during the design process.

To recap, when you’re within a design window:

  • You can click the “Brand” tab from the left menu. There you should see all brand elements. You can access your logos, icons, images, graphics, and icons from there.
Screenshot of the "Brand" tab in the design editor window.
Screenshot of the “Brand” tab in the design editor window.
  • You should also see brand-specific styles (texts and colors) when you go to the “Text” tab, or click the “Color” option for backgrounds, fonts, or elements. Watch the video I linked above for a demonstration.

That’s it! Hope this was useful to you. If you wish to learn more, keep an eye out on the Canva Resources blog within The Side Blogger 🙂

Also, remember, you can have 30 days of free Canva Pro trial using my special affiliate link.

[Related: 10 Canva Pro Features You’ll Love as a Blogger]

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7 thoughts on “How to Use Brand Kits in Canva: A Complete Guide with Video”
  1. My question is, are we able to add elements from Canva directly into our brand kit? Or do we have to create something, download it, and then upload it to Canva. Seems cumbersome. Thanks

    1. A brand kit is where your brand elements are stored. Whether you create logos using Canva or some other program is of no relevance. When you have all brand elements stored in the brand kit, you can quickly access them within Canva and use them as needed.

  2. Hi

    Does anyone know if I can still use a brand I have set up with the free pro trial, after the trial has ended?


    1. Brand kits have limited features available for free users. After you cancel your pro account (or your pro trial ends), your brands kits will revert to the limited version and you’ll lose access to custom fonts, logos, and additional color palettes. However, if and when you upgrade again, your brand kit(s) will be restored to whatever you saved before your trial ended (or you canceled a pro account.) You can read more here:

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