Canva Resource Post

How to Use Brand Kits in Canva: A Complete Guide with Video

6 min read

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How to set up and use brand kits in Canva
In today’s Canva resource post, I’ll show you how to use Brand kits in Canva.

Brand Kits are available to Canva Pro users. If you’re not a Canva Pro user yet, consider signing up for a 45-day Canva Pro trial, for free. You can always cancel if you don’t find a need for the Pro features before your trial is up, and you won’t be charged anything for it.

What is a Brand Kit in Canva

A brand kit in Canva allows you to house your brand assets such as logos, color palettes, and fonts, in one place. Once you’ve set it up, a brand kit allows you to quickly access all your brand assets easily during the design process.

With Canva Pro, you can add multiple brand kits, have unlimited color palettes, and upload your logos and custom fonts.

The Side Blogger brand kit in Canva
The Side Blogger brand kit in Canva

Can free Canva users have brand kits?

Yes, but with extremely limited functionalities. You can only have one brand kit as a free user, you cannot upload your logos or fonts, and you’re allowed only three colors in a palette.

Who needs a brand kit?

If you’re a business owner, blogger, graphic designer, or freelancer, you may need to access the same logos, colors, and fonts easily and quickly when creating designs. That’s when having a brand kit set up helps you access all of your brand elements quickly and easily.

You can even set up multiple brand kits with a Canva Pro account so that you can easily switch between brands from within Canva’s design window. I have a video showing how to do this below.

How to Set Up Your Brand Kit in Canva

I find it easier to work with brand kits on a laptop/desktop instead of the phone app. So, this tutorial is applicable to the browser or desktop version of Canva. But you can easily follow almost the same steps to set up your brand kit on a mobile app.

I made a video for you showing you exactly how to create a brand kit and use it, or even switch between different kits from within a design window. Here it is. (And if you prefer the written tutorial, no worries, I have that too. Simply scroll past this video to get to that.)

Step 1: Log into Canva, click the Brand Kit tab, and give it a unique name

Of course, you’ll need a Canva account to use Canva to its full potential. Better yet, to use all the awesome brand kit features, you’ll need to sign up for a Canva Pro account. You can start by signing up for a 45-day free Canva Pro trial.

Once you’ve signed up for Canva, log into your Canva account, and then find and click the “Brand Kit” tab from the homepage’s left navigation panel.

Find and click the Brand kit tab on Canva's homepage.
Find and click the Brand kit tab on Canva’s homepage.

Once you’re inside Brand Kit, you should see the following:

  • Logos
  • Color Palettes
  • Fonts

But before you start doing anything else, I recommend giving your brand kit a unique name. Canva Pro allows you to add multiple brand kits to your account. So, it helps to give each of your brand kits (assuming you have more than one kit) unique, recognizable names.

To name your brand kit, find the default name “Untitled Brand Kit” toward the top-left side of the screen, and then simply click and highlight that default name, and start typing your own.

Refer to the image below for this step and subsequent steps to setting up your brand kit:

Screenshot with markers for finding the different parts within a Brand Kit.
Screenshot with markers for finding the different parts within a Brand Kit.

Step 2: Upload your logos

Next, upload your logos. You can add as many logos as you want to. Simply click the plus-sign under “Brand logos” to upload a logo from your computer. Canva accepts JPG, PNG, and SVG logo files.

To delete a logo you have already uploaded, hover over that logo and then click the three dots to show more options. There you’ll find the option to delete the logo.

Step 3: Set your color palettes

To set a color palette, click the plus sign inside the palette, where you’ll be able to choose a color from the swatch. If you already know your brand color hex code or CMYK values, then you can simply add those to set your brand colors. Keep clicking the plus signs to add as many colors as you want in a color palette.

Additionally, you can have multiple color palettes within the same brand kit. To add a second color palette, click the plus sign next to the text: “Brand colors.”

To delete a color from your palette, hover over the color. This will show a “cross” sign at the corner of the color. Click it to delete that specific color.

Step 4: Set (or upload) your brand fonts and styles

There are three default brand font styles that you can set:

  1. Heading style
  2. Subheading style, and
  3. body style

To set a style, simply click on the appropriate options, and then choose your font from within Canva’s font library, then set its width and font size.

If your brand font is not available in Canva’s font library, no worries! As a Canva Pro user, you can upload your custom fonts. To do that, make sure you have the font file somewhere on your computer, and that you actually have the appropriate permission to use the font(s).

When you’re ready, click the button that says “Upload a font,” next to the text “Brand fonts.” That will prompt you to upload a font file from your computer.

Note that to set a heading, subheading, or body font style with a custom font, you must first upload your custom font to Canva. Once you’ve uploaded the font file, it will appear within Canva’s font library under “Uploaded fonts.”

Step 5: Add additional brand kits (optional)

To add more brand kits, simply click on “Brand Kits” on the left panel from the homepage, then find the “+ Add brand kit” button towards the top-right corner of the screen. Click that to create a brand new brand kit.

If you ever need to delete a brand kit, simply click on the “Brand Kit” tab on the homepage, then click the three dots under the brand kit that you want to delete. That will give you the option to delete that specific brand kit.

To delete a brand kit, you must have multiple brand kits set up. If you only have one brand kit, then you cannot delete it, but you can always edit the elements of the kit to customize it to fit your needs.

How to Use Canva Brand Kits within a Design

The video above shows you how brand kits come in handy during the design process.

To recap, when you’re within a design window:

  • You can access brand logos from the “Logos” folder on the left panel. If you do not see the “Logos” folder, click the three dots that says “More,” and then find the “Logos” folder under more options.
  • When you’re trying to add a header or subheader from under the “Text” panel, the font styles will already be updated with your chosen font styles.
  • If you’re trying to change the color of the background or elements or texts, you’ll see the brand color palette(s) under the color swatch option.
  • You can easily switch between brands by clicking the brand name dropdown. These dropdowns appear anywhere your brand elements are found—logos folder, color palettes, font styles, etc.

That’s it! Hope this was useful to you. If you wish to learn more, keep an eye out on the Canva Resources blog within The Side Blogger 🙂

Also, remember, you can have 45 days of free Canva Pro trial using my special affiliate link.

[Related: 10 Canva Pro Features You’ll Love as a Blogger]

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3 thoughts on “How to Use Brand Kits in Canva: A Complete Guide with Video”
  1. Hi

    Does anyone know if I can still use a brand I have set up with the free pro trial, after the trial has ended?


    1. Maliha profile Photo

      Brand kits have limited features available for free users. After you cancel your pro account (or your pro trial ends), your brands kits will revert to the limited version and you’ll lose access to custom fonts, logos, and additional color palettes. However, if and when you upgrade again, your brand kit(s) will be restored to whatever you saved before your trial ended (or you canceled a pro account.) You can read more here:

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